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Edited on Sat Apr-25-09 03:11 PM by Enrique
This is a similar thing to the Susan Boyle phenomenon. People loved Drake's music as soon as they heard it, including yours truly. Why did no one play it until VW did? http://archive.salon.com/ent/music/feature/2000/06/19/drake/print.html
June 19, 2000 | English singer and guitarist Nick Drake, born 52 years ago Monday, died of an overdose of antidepressants in 1974. His third and final album, "Pink Moon," had been released two years earlier, and had sold fewer than 5,000 copies. This spring, it took less than three weeks for SoundScan to register an additional 5,000 sales of "Pink Moon," after its title song appeared in a Volkswagen commercial. And at one point, "Pink Moon" was Amazon.com's No. 5 bestselling album. (Amazon's sales aren't included in SoundScan figures.)
Posthumous fame is nothing new to pop music, but it's usually immediately posthumous. This was the first time that a recording artist found his first real success 25 years after his death -- the first time that a lost genius of rock's past had been found, suddenly and spectacularly. Drake's music is almost unbelievably pure, graceful and powerful; hearing 30 seconds of his voice and guitar playing in an ad for a car has inspired tens of thousands of people to buy his records. The question, then, isn't why so many people should want to hear his music now -- it's why they never have before.
The answer is a little depressing: The music world is driven by publicity and by events. The only relevant events of Drake's life happened when his three finished albums, "Five Leaves Left," "Bryter Layter" and "Pink Moon," were released. After his death, they were followed by a collection of other material, "Time of No Reply," and a box containing everything, "Fruit Tree." His life's work is finite, small and, with a single exception, perfect. There is no ramp-up or decline. He didn't live to build his early work's reputation through touring and recording and headline making, the way that Lou Reed did with the Velvet Underground or Iggy Pop did with the Stooges. He said his piece, and then he took too much Tryptizol and died.
(...)remember the commercial? http://www.youtube.com/watch?v=BIOW9fLT9eY
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