I found this interesting. I assume this hypothetical doesn't include a primary run by Obama, and it also shows how well positioned Obama, as the Democratic nominee, was at the start of this campaign.
Kevin Drum
asks:
Now, suppose Kerry were running this year and therefore had the following three advantages over his previous self: (a) he was running after eight years of Republican rule instead of four, (b) the economy sucked, and (c) he had a fantastic fundraising advantage over his Republican opponent.
Question 1: how well do you think Kerry would do? Question 2: how well do you think Obama is going to do this year? Question 3: how big is the difference between the answers to Q1 and Q2?
I think (c) shouldn’t be added into the experiment. You can’t treat Obama’s spectacular fundraising success as exogenous to his individual appeal as a candidate or to his campaign’s particular organizational and tactical gambits. Rather, I think the way to specify the hypothetical would be to wonder what would have happened if instead of offering tepid support for the war and running for president in 2004, Kerry had offered mild opposition to the war and ran for president in 2008. I think he’d be doing pretty darn well, though presumably with a slightly different electoral coalition behind him than Obama has.
Yglesias mischaracterizes Kerry's position on the war to take away from the fact that Kerry built a strong fundraising organization in 2004. In fact, the fundraising records Obama broke in the primary belonged to Kerry.
Two interesting comment from the link:
I’ve seen no evidence that Obama created his fundraising abilities himself — its more a reflection of the moment, as it was with Dean. When Kerry became the nominee, he raised funds at a faster clip than Dean had. Four years later, its progressed even further.
Hillary Clinton went toe-to-toe with Obama in fundraising even after her defeat appeared inevitable, which is really, really hard to do.
Obama’s run a decent campaign, but this was his to lose from the start. Only a ridiculously incompetent dem could lose this year.
linkI’m a John Kerry constituent. He’s been a political hero of mine since he ran for Lt. Governor.
A candidate would could fire people up IS the real John Kerry.
That Shrummified a-hole we saw in 2004 was not the real John Kerry.
linkThe point is that a foundation was laid, and Obama knew how to take advantage of it.
But to link Sarah Palin to all this is to seriously misunderstand the differences between Dean's legacy and whatever Palin will bequeath to the conservative base. First, Dean's model of fundraising was arguably his greatest contribution to how Democrats finance their candidates. John Kerry built upon this model but clearly the true heir is the fundraising juggernaut of Barack Obama. Sarah Palin might bring in the crowds and the money, but she isn't fundamentally changing the way conservatives fund candidates; instead she is merely a proxy meant to make conservatives open their wallets in the first place.
linkStill, for Democrats, 2008 is different from 2004 in terms of fundraising, just ask El Tinklenberg.