Are you Lohasian? I am.

[greenman3610]

Cultural Creatives. LOHAS. A recognized demographic.

June 5, 2006 issue - It's a Lohasian moment. The term for these 21st-century New Agers derives from an acronym created by marketers on the West Coast—LOHAS, as in Lifestyles of Health and Sustainability. The movie "The Celestine Prophecy" is opening, based on the 1993 book that may be the most popular alternative-spirituality book of the past few decades. Next comes the film version of Dan Millman's book "Way of the Peaceful Warrior," about a lost young gymnast who is guided through a mystical transformation by a wise mentor. And Al Gore's movie on global warming, "An Inconvenient Truth," is bound to be popular with the ecologically minded Lohasians.

http://www.msnbc.msn.com/id/13004986/site/newsweek/

[roguevalley]

1. I try. I have a Kenmore Elite washer and dryer as of yesterday.

It will cost me $15 a year to wash clothes and uses 50% less water than the others while recycling it to keep it clean.

[Blue_Tires]

2. never heard that term before

guess i'm more out of the loop than i thought

[muriel_volestrangler]

3. What have 'health' and 'sustainability' to do with 'spirituality'?

I can't see why the article is writing about two unconnected subjects.

[dysfunctional press]

4. health and sustainability ARE the new spirituality...

as the me generation takes self-love and worship to a whole new level.

[SmokingJacket]

5. Yes -- I am all over health and sustainability, but...

the "alternative spirituality" stuff gives me the heebie jeebies. Celestine Prophecy = worst book ever.

6. interesting - I didn't like that book much either the Celestine Prophesy

but I think we are headed for sustainability. There is no other option. California is much more comfortable entertaining these new concepts than the rest of the country. They have a large sustainable energy fair here in Wisconsin every year, that brings in quite a lot of people. The use of chemicals for farming will have to be changed fast too. The waters here get clogged with the by-products and you can't swim in them. This affects tourism in a bad way.