Marketing while brown: Nash Finch Co. adds hidden 10% surcharge at "hispanic" markets
The Nash Finch corporation is slaps a
hidden 10% clawback on groceries at its Avanza Supermarkets, specifically those that serve predominantly hispanic communities.Avanza employees interviewed by 9News in Colorado aren't sure exactly why the company prices goods this way, but the general consensus is that it has something to do with race:
When shoppers and 9Wants to Know asked store employees to explain the new pricing program, the store clerks and managers seemed confused.
"This is for taxes in Mexico and we think that people would feel better if they are charged for taxes as if they were in Mexico," one worker said.
"It's just a really weird, off-way to do business," said another clerk.
"Honestly, I don't know why they decided to lower the prices and then add the 10 percent," said an assistant manager in Denver.
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So, who's putting the "class" in class warfare with race-based grocery gouging?
http://www.9news.com/news/article.aspx?storyid=101499&provider=top