The Susan Boyle story is like someone you just met asking your star sign. It's a conversation starter.
This is from Alastair Campbell, Blair's former spokesman:
In a post on his blog, Mr Campbell said: "If politicians tend to read the Sunday papers with a mix of horror and trepidation, one person who must read them week after week with a sense of his own skills in shaping the popular culture agenda is Simon Cowell.
"The overnight sensation that is Susan Boyle and her 25 million YouTube hits is the latest chapter in Cowell's story.
"If there is a lesson from her success for politicians, it is authenticity. It is the only communication that works."
http://news.scotsman.com/latestnews/Campbell-has-new-spin-on.5184440.jp