The main RW tactic is not to change reality (e.g. by actually doing something to improve the situation)
...it's to change the perception.
The way they change the perception is to repeat the same or similar things over and over throughout the various media (and also carefully coordinated PR stunts).
In NLP and Magical Thinking these are called "affirmations" - a form of self-hypnosis where if you repeat something enough you begin to believe it.
In neocon terms this is called "creating reality".
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