A better comparison would be not how Bush defeated Kerry, but how Obama defeated McCain. In 2004, Bush had to resort to lies to defeat Kerry. In addition to the lies that they outsourced to the SBVT, they distorted Kerry's Senate career.
As to flip flopping, Bush used an unfortunate shorthand answer as a soundbite. Kerry had just given a complete answer - he supported a Kerry/Biden version of the $87 billion funding for Iraq and Afghanistan by rolling back the Bush tax cuts for the top 1% - then - as a protest vote due to how it was funded - voted against the Bush version of the bill. This was consistent with Kerry's having been the only New England Democrat to vote for Gramm/Rudman. Bush had indicated he would veto the bill if it rolled back the tax cuts - if Kerry took two positions, so did Bush.
If you read (or watch on CSPAN) Kerry's speeches, you can see there are NO major changes in his basic beliefs over his 30 year record. His views on international diplomacy are consistent with a speech he gave at Yale in 1966 as a student that Madelaine Albright excerpted in one of her books. He is an environmentalist. He is a social justice Catholic. He is more fiscally conservative than many democrats.
The Bush administration, with abundant help from the media, also distorted the legislation Kerry wrote in the Senate by crediting him only with the legislation where he was named as the fist sponsor in the Congressional record. This eliminated the veterans'bills that were McCain/Kerry - even though in McCain's book, Kerry is credited with leading on writing them. It also excluded anything that was taken into a bigger bill - such as the anti-international money laundering provisions of the Patriot Act, that have helped against international terrorists, or those bills passing without a roll call.
Like Romney, McCain had changed his fundamental positions - as claimed in this 2008 speech. sp
http://campaignstops.blogs.nytimes.com/2008/08/28/kerry-hits-it-home/For those who forgot it here is a link to Kerry's 2008 convention speech where he did a wonderful job showing how the Senator McCain, who had been highly praised by tons of Democrats, differed from candidate McCain.
http://www.google.com/url?sa=t&rct=j&q=kerry%202008%20convention%20speech&source=web&cd=2&ved=0CCUQtwIwAQ&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DdO2PAm4iCtE&ei=0XShTobNFMHa0QGk5ZicBQ&usg=AFQjCNFn51pofSi8cSiise-ToMUHOc0M5g&cad=rjaThis theme is everywhere. If the Obama administration is behind it, I am deeply disappointed in the fact that they are throwing Kerry, who has been personally incredibly loyal and helpful to them under the bus.
There is an additional reason why this theme is not true - that I did not use in the NYT - because it hurts Obama. The fact is that Obama is NOT in the same situation as Bush. Bush was not beleaguered at this point 7 years ago - he had a 60 + approval rating in December 2003. Kerry and the other Democrats and events succeeded in lowering that enough to make it competitive.
In addition, the overall economy was not bad, just the economy for the have nots. Then in early 2004, Bush's SEC chief changed the allowed leverage for financial institutions to go from 1:12 to 1:44 - juicing the economy - and adding fuel to the looming, but not completely apparent, housing bubble.
What I wanted to add was that this was in fact the OPPOSITE of the Bush attack:
With Kerry, they attacked his strengths - his war record, his character, his vision that was consistent from when he first entered public life and his wonderful wife. In Romney's case, he IS a flip flopper with no core convictions that he would not drop if it helped - attacking that is attacking HIS WEAKNESS.