http://www.usatoday.com/money/perfi/credit/2009-05-21-obama-credit-card-reform-law_N.htm"The new law — which includes restrictions on interest rate increases and credit offered to college students — deals a blow to the banking industry, which has lobbied aggressively against tighter regulation. At the same time, it provides less than a complete win for consumers because it doesn't cap interest rates or fees.
The legislation "is not going to be a hanging for banks, but I think Congress has collared them and are bringing them in," says Robert McKinley, founder of CardTrak.com, which consults with banks. "It's been the Wild West for the card industry for a long time."
Marcia Sullivan, director of government relations for Consumer Bankers Association, a trade group, says banks' biggest concern is that the new restrictions will affect the availability and price of credit.
"I think that every single company that offers a credit card is reassessing its cost," says Sullivan. Issuers will be "reassessing what they do and how they do it."
The law's impact will be felt by most households in America. About 90 million households carry credit cards, with an average debt load of more than $10,500, according to CardTrak.com. The curbs, which mostly take effect in nine months, deal with controversial practices including:
•Interest rate increases. Issuers can generally raise rates on existing credit card debt only if consumers have paid their bill more than 60 days late.
•Penalty fees. Issuers can't charge an over-limit fee unless consumers have asked for this additional credit. Banks also can't impose late fees if they delayed crediting a payment.
•Marketing to college students. Banks can't extend credit cards to people under 21 without verifying their ability to pay or getting their parents' permission.
The law comes on the heels of consumer outcry about increases in credit-card rates and fees during the downturn. Banks have said that higher funding costs, along with surging loan delinquencies and defaults, forced them to reassess card risk."