Wisconsin Milk Marketing Board overstates heath benefits of dairy products, espc. chocolate milk

[TheMightyFavog]

http://www.greenbaypressgazette.com/article/20111016/GPG0101/110160618/Wisconsin-Milk-Marketing-Board-overstates-dairy-products-health-benefits

In Wisconsin — the nation's top cheese producer, with more dairy cows per square mile than any other state — it's hard to miss the message that milk does a body good. Especially if you're a child.

That's because the nonprofit milk board, funded by dairy farmers, spends about $950,000 a year on talks, concerts, posters and a website promoting dairy's health benefits to children. The group has challenged others' claims, such as a recent billboard in De Pere — sponsored by an advocacy group that promotes veganism — that featured the Grim Reaper to suggest eating cheese can be unhealthy.

But the state-supervised milk board sometimes overstates dairy products' health benefits, public records and interviews suggest.

An investigation by the Wisconsin Center for Investigative Journalism and a University of Wisconsin-Madison journalism class found that the milk board promotes chocolate milk as a sports recovery beverage for children and teenagers, although related studies have mostly focused on adult athletes.

[Tunkamerica]

1. Just in the last few months hearing that chocolate milk should be used after a workout

for muscle repair.

[TheMightyFavog]

2. You see those adverts all the time during WIAA State high school sports tourneys

I always thought that was kind of WTF, and I drink a lot of milk, it's just I rarely drink Chocolate milk.

[GoCubsGo]

6. I only drink chocolate soy milk.

And, even that is rare for me. It's the sugar... There are some low-calorie versions, but they're too pricey for me right now. I usually add some instant coffee to it. It's kind of a low-guilt version of all those iced mocha drinks they have out there, like the ones from Starbucks.

[GoCubsGo]

5. I have heard that for a long time.

I know people who swear by it. I prefer plain ol' water, myself. Or, beer.

[BadgerKid]

7. Despite the marketing, sugar, a little protein, calcium are good. n/t

[uppityperson]

3. Protein/sugar drink is ok for most after a workout. "mostly focused on adult athletes."

Seems if related studies focused "mostly" on adult athletes, some were probably NOT on adult athletes. I'd like to read more, thanks for posting this interesting thing. Off to research it.

[msongs]

4. humans have absolutely no need to drink bovine secretions, esp. with their chemical contents nt