It is important to push corporations for better ingredients if they want brand loyalty.

[woo me with science]

Corporate parties push for fervent brand name loyalty. That is the nature of corporate advertising. They are hoping Americans will buy their favorite brand, without looking at the changes inside the box.

There are many posts here today about products on the shelves and what they have become. The package is deceptively smaller, the contents are crap, but it still has the same brand name and the same cheery commercials. The company makes more profit this way. And they urge you to keep buying the brand you have always loved, even though it is clearly not the same as it used to be.

The same thing happens when political parties are bought by those with a profit motive rather than a motive to represent the people. Wars are profitable...for the very top. Free trade deals are profitable...for the very top. Social Security, Medicare, and Medicaid are bad for the bottom line. But the new policies will be packaged with the same shiny label and the same shiny commercials showing the President writing a few personal checks for a few poor people.

This is why we have the Super Committee in Washington now considering (and apparently close to consensus on) a plan that will slash Social Security, Medicare, and Medicaid in order to preserve the military industrial complex.
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=439x2164954;
http://www.theatlanticwire.com/politics/2011/10/pentagon-looking-safe-super-committees-cuts/43974/

Please visit this page, and use the links on the bottom to contact the Committee, the President, and your representatives. Tell them we are paying attention to what is inside the box: http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=439x2175800


Most importantly, support www.occupywallst.org. They appear to be our only hope.

[phantom power]

1. Funny thing. "Brand loyalty" is diametrically opposed to "free market competition"

And I mean that more or less non-ironically. If I, as the customer, determine that Brand Z meets my needs better than Brand X, where is "loyalty" supposed to come into the picture?

And that's in the best of all possible worlds, where corporations aren't actively out to screw us all, while out of the other side of their mouths brow-beating us about the death of "brand loyalty"

:eyes:

[blindpig]

2. How absurd

This is Capitalism, ya know?

Kill Capitalism.

[FarCenter]

3. Brand loyalty is achieved by marketing and advertizing -- Cereal, soap, or politics -- No difference

It is not the nutricious breakfast, clean clothes or economic results that actually count.