It will hurt him in the pocketbook - the church of choice for CONservatives. It will distract him, deplete his energies, fuzz up his focus, like diverting the water flow of a big river.
AND - there's a secondary value. Since he won't have the money to defend this all the way out, he's going to have to turn to donors and fundraisers. Which means OTHERS in the general bad-guy club are gonna have to get out their checkbooks. And people are gonna have to be hired or paid overtime to organize benefits and fundraisers even if it's just online. After all, SOMEBODY has to monitor those and stay on top of 'em, which means they can't spend all their time on their primary job. The ripple effect will be a VERY annoying inconvenience for breitbart and his flying monkey friends.
BESIDES - it not only deprives them of their precious money (for which they already had plenty of plans and targets), but it means they have less with which to fund other projects. I gave the example of my kid's band. They've earned a little money by now, which will go toward some larger equipment needs they now have. But the bass player's truck got broken into outside where they were playing a gig and they got robbed. The truck's window needs to be replaced. They've got a duct-taped trash bag in there in the meantime. Well, forget the original objective for their earnings. That money now needs to be diverted to something else - fixing Ted's truck's window. What they originally planned - now has to be put off. GRANTED - the koch brothers and the american enterprise institute and freedomeworks and other CON-backers are a hundred-brazillion times more well-funded than our boy's band. But maybe they'll have to trim the TV commercial budget a little in some markets which means one highly-targeted and expensively researched commercial will have a few less times per day part to reach people. Or maybe they can't give AS MUCH to CONservative-candidate XYZ as they'd planned to get an announcement out about a presidential or senate run, so that candidate then gets a later start and loses momentum, or maybe can't hire that One Extra Staffer that's needed just as badly in this one corner of the state that they'll lose if they don't have dedicated boots on the ground there. Maybe it's that one extra strategist they can't add on, or they can't give that one extra strategist the assistant or researcher he/she needs to be really effective.
We NEED-NEED-NEED-DOUBLE/TRIPLE-NEED people on the offense against these assholes - in EVERY way, and EVERYWHERE possible. And EVERY when and EVERY who and how. Attacking them and forcing them to react and forcing them into playing defense, and forcing them to keep their eyes peeled on so many fronts that it literally makes their heads spin.
THINK ABOUT IT: Doesn't it feel to you, sometimes, that we Dems and liberals and progressives are literally UNDER SIEGE at every point, at every minute, on every issue large/small relevant/irrelevant real/bogus and even some we never even heard of? I mean, honest to pete! It just never stops! They just always want to stir things up around us, non-stop. And You Can See What That Does - What IMPACT It Has. Look at us all grousing all the time, miserable, angry, depressed, bickering among each other - and we need to be focused 100% OUTWARD and 100% on The Bad Guys. In ANY way, large or small, that we can. ANY way to keep them off their game, off message, distracted, energy-depleted, overloaded, and overwhelmed. I want 'em literally dizzy and reeling on their heels every day because they just can't stay ahead of all this annoyance! And it starts to add up, cost-wise.
I just really believe in this. It's Perception Management and, well, what should we call it? Environmental Management? Proximity Management? Where you manage the surrounding scene, the trickle-down, the ripple-effect, the secondary and tertiary markets or impacts or layers of momentum.
I posted this on kpete's thread about Sherrod's filing the lawsuit:
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=102&topic_id=4731666&mesg_id=4732027Sorry to be such a windbag but I think this is really important, if Democrats and Liberals and Progressives are ever going to turn the CONservative tide around. We have to be pro-active, and ruthlessly and relentlessly so. And I guess I'm hoping that somebody with clout or connections or positioning - someone who's able to do this on a more significant scale - who might be posting or lurking here (we KNOW some of 'em do), MAYBE this'll give somebody an idea. And even those of us who aren't in that league, we should ALL be thinking along these lines. Ideas big AND small can come from EVERYWHERE.
After all, look what all the little Davids of Anonymous are doing to Goliaths like HBGary and some of those other pirates (and Palantir, which already issued a public apology about it) AND the nasty publicity for them AND the people who hire them!
It promotes a chilling effect on the bad guys. So far they've been able to do what they've done because there hasn't been any big price to pay for any of their shit. They get their hands slapped or something, if at all. Vindictive partisan assholes like breitbart never had any fear that there'd be any downside for them for deliberately pulling shit like that (hey, NOBODY held a gun to his head and forced him to edit that Sherrod video). NOTHING happened to them for doing stuff like that. They all moved up and were more loudly hailed by their own supporters. And NOTHING happened to them - no consequences to face that they cared about. If they got heat from OUR side, they didn't give a damn. We were and are meaningless.
But start pinching them in the pocketbook - and they start feeling TRUE PAIN.