Exclusive: Biden campaign rolls out new abortion ads aimed at Latino men
Source: Reuters
May 3, 2024 1:08 PM EDT Updated an hour ago
WASHINGTON, May 3 (Reuters) - Joe Biden will ramp up spending this month as part of a new advertising push aimed partly at convincing Latino men that abortion rights are a vital issue that affects them, the U.S. president's 2024 campaign said on Friday.
A television, radio and digital advertisement airing in both English and Spanish in competitive "battleground" states features Cesar Carreon, a U.S. Marine Corps veteran who now works as a Las Vegas carpenter, mentioning his daughters and attacking Trump as "not tough" for taking away women's "freedom."
The campaign will spend more than $1 million in Hispanic media for May alone with more to come in the months ahead, it said. The plans for the ad campaign were not previously reported.
Biden's campaign seeks to press an early financial advantage over Republican Donald Trump to shore up flagging support among the president's key voting blocs, including the Latino community that favored the Democrat by more than 30 points in 2020.
Read more: https://www.reuters.com/world/us/biden-campaign-rolls-out-new-abortion-ads-aimed-latino-men-2024-05-03/
