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WhiskeyGrinder

(22,567 posts)
Fri Dec 29, 2017, 11:30 AM Dec 2017

Men Resist Green Behavior as Un-Manly

https://www.scientificamerican.com/article/men-resist-green-behavior-as-un-manly/

The research, conducted with three other colleagues, consisted of seven experiments involving more than 2,000 American and Chinese participants. We showed that there is a psychological link between eco-friendliness and perceptions of femininity. Due to this “green-feminine stereotype,” both men and women judged eco-friendly products, behaviors, and consumers as more feminine than their non-green counterparts. In one experiment, participants of both sexes described an individual who brought a reusable canvas bag to the grocery store as more feminine than someone who used a plastic bag—regardless of whether the shopper was a male or female. In another experiment, participants perceived themselves to be more feminine after recalling a time when they did something good versus bad for the environment.

Men may eschew green products and behaviors to avoid feeling feminine. In one study, we threatened the masculinity of male participants by showing them a pink gift card with a floral design and asking them to imagine using the card to purchase three products (lamp, backpack, and batteries). Compared to men shown a standard gift card, threatened men were more likely to choose the non-green rather than green version of each item. The idea that emasculated men try to reassert their masculinity through non-environmentally-friendly choices suggests that in addition to littering, wasting water, or using too much electricity, one could harm the environment merely by making men feel feminine.

Ironically, although men are often considered to be less sensitive than women, they seem to be particularly sensitive when it comes to perceptions of their gender identity. In fact, a previous study suggests that men find it to be more difficult than women to choose between masculine and feminine versions of everyday food and household items and will usually change their preferences to be more manly when allowed time to think about their decisions. Something as simple as holding a purse, ordering a colorful drink, or talking in a high voice can lead to social harm, so men tend to keep a sharp eye out for any of these potential snares.

So what can pro-environmental marketers do to buffer against the threat posed to men by the green-feminine stereotype? First, eco-friendly marketing messages and materials can be designed to affirm men’s masculinity and give them the confidence to overcome their fear of being judged as feminine when engaging in green behaviors. For example, in one experiment, men who received feedback affirming their masculinity were more interested in purchasing an eco-friendly version of a cleaning product. Men who feel secure in their manhood are more comfortable going green.


Patriarchy hurts everyone.
83 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Men Resist Green Behavior as Un-Manly (Original Post) WhiskeyGrinder Dec 2017 OP
So "toxic masculinity" is no longer merely a metaphor? Great.... nt ExciteBike66 Dec 2017 #1
I don't think there is any such thing as "toxic masculinity". Demsrule86 Dec 2017 #12
wow shanny Dec 2017 #54
He is a monster by why tar all men with his evil? There are evil men and women in this world... Demsrule86 Dec 2017 #59
Masculinity inferiority. nt Snotcicles Dec 2017 #24
The fear of anything feminine or perceived feminine. Nt Anny61 Dec 2017 #2
Welcome to DU,,,,,Comrade! Cryptoad Dec 2017 #23
Why use comrade? Marengo Dec 2017 #32
why not? Cryptoad Dec 2017 #52
Even if used in good faith, the word is rather loaded and best avoided. Marengo Dec 2017 #55
One's reaction to the word tells me much,,,,,,,,, Cryptoad Dec 2017 #56
What does it tell you? Marengo Dec 2017 #62
stuff i dont discuss on DU,,,,,,,, Cryptoad Dec 2017 #73
Why not discuss? What would be the consequences? Marengo Dec 2017 #75
Excuse me? pazzyanne Dec 2017 #37
Pardon the Welcome Cryptoad Dec 2017 #53
Must be horrifically insecure in their masculinity. n/t RKP5637 Dec 2017 #3
I would have bought the lamp DBoon Dec 2017 #4
They needed a study to figure this out? Wall Street has known about it for days TlalocW Dec 2017 #5
That was a Progressive (Insurance) commerical. n/t FSogol Dec 2017 #7
Actually, the motorcycle is the greener product when compared to a minivan FSogol Dec 2017 #19
Production AND operation are greener. Yep. AtheistCrusader Dec 2017 #33
Yes, the "mini van" has been lampooned for years. For me, its better than a truck. 7962 Dec 2017 #22
Sliding doors? Pope George Ringo II Dec 2017 #29
Title should read: Insecure Men Resist Green Behavior as Un-Manly FSogol Dec 2017 #6
yes indeed Cryptoad Dec 2017 #25
"Not all insecure men!" cried the righteously indignant. LanternWaste Dec 2017 #46
+1 uponit7771 Dec 2017 #67
Hey ass hats. NCTraveler Dec 2017 #8
Toxic Masculinity Teaches It's Manly to Destroy Things dlk Dec 2017 #9
Yes, Grist did some coverage on this article, too: Saviolo Dec 2017 #10
I don't buy this...my hubs is dedicated to saving the environment. I am sick of this sort of article Demsrule86 Dec 2017 #11
What do you mean by "this sort of article"? WhiskeyGrinder Dec 2017 #13
Attacking groups of people ...men or women etc. Demsrule86 Dec 2017 #60
How is this an attack? WhiskeyGrinder Dec 2017 #61
It's about studying populations. Not anecdotes. AtheistCrusader Dec 2017 #30
If some, many, average, a number of... men was used tymorial Dec 2017 #38
Thank you. nt trc Dec 2017 #47
Its about a study, for Petes sake. So you know within it theyll discuss percentages and stats. bettyellen Dec 2017 #66
back to the mercuryblues Dec 2017 #74
I have to say, I consider this study pop psychology bullshit...it is not even Demsrule86 Dec 2017 #81
An annecdote doesn't refute data mythology Dec 2017 #34
you can't trust 'studies' like this. I would have to look at the Data closely and even then... Demsrule86 Dec 2017 #80
Your husband sounds like a strong, secure man then NickB79 Dec 2017 #71
I remember reading a study that republicans will NOT chose a similar product marked "green" Hassin Bin Sober Dec 2017 #14
Wow. My father was one of the first to recycle and always taught us to conserve water. Tipperary Dec 2017 #15
The article is about a statistical average, not your father. AtheistCrusader Dec 2017 #31
Ooh, so sorry if I somehow offended you. It is still stupid behavior. Tipperary Dec 2017 #35
Might be a communication issue. AtheistCrusader Dec 2017 #36
I'd pretend an objectively neutral response referencing math implied offense as well LanternWaste Dec 2017 #48
My father fined me 25 cents whenever I left the room and didn't turn the light off crazycatlady Dec 2017 #40
If I did that to my wife, I'd be rich OnlinePoker Dec 2017 #45
It adds up for an elementary school kid crazycatlady Dec 2017 #50
Right? Volaris Dec 2017 #49
In other words, despite a million years of human evolution, men still think with their dicks. nt procon Dec 2017 #16
I call it testosterone poisoning. WhiteTara Dec 2017 #17
Read the article TimeToGo Dec 2017 #18
"Mother" Earth - men who do not believe in environmental protection or Climate Change are typically CousinIT Dec 2017 #20
Interesting idea that was explored in this trippy horror movie called Mother.... bettyellen Dec 2017 #82
I have no doubt that this study's findings are true, but I had to laugh out loud at Nay Dec 2017 #21
Insecure, tiny penises will destroy the world. dchill Dec 2017 #26
Congrats, you're no better. AtheistCrusader Dec 2017 #28
I can't figure out how you got to that... dchill Dec 2017 #58
Well maybe some day you'll take a closer look at your post and figure it out. AtheistCrusader Dec 2017 #64
interesting. short story: orleans Dec 2017 #27
I see it all the time GulfCoast66 Dec 2017 #39
Building solar panels and wind turbines is un-manley? muntrv Dec 2017 #41
Tell these manly folks to eat tarballs and drink frackwater muntrv Dec 2017 #42
...but, if I don't buy a two ton, diesel F-150000 with dual car crushing tires... LudwigPastorius Dec 2017 #43
... Different Drummer Dec 2017 #72
Can we seriously put women in charge now? NightWatcher Dec 2017 #44
20-plus years ago in reading about "Eco-Feminism" there was a prescient essay warning against ... Hekate Dec 2017 #51
It's not manly. Orsino Dec 2017 #57
absolutely true; anything "female" is bad. nt TheFrenchRazor Dec 2017 #63
I work in a unionized factory. I get it, daily. NickB79 Dec 2017 #65
Anybody who rides a bicycle can tell you about the guys with absurdly clean and huge pickup trucks. hunter Dec 2017 #68
Most men find it hard to be unmanly in front of other men. crosinski Dec 2017 #69
Hmmm ... not true of any of the men I know Raine Dec 2017 #70
I know, right? cwydro Dec 2017 #83
There's a male in this household who... Duppers Dec 2017 #76
Unmanly and elitist KT2000 Dec 2017 #77
The irony! Nevernose Dec 2017 #78
I believe it has much more to do with ignorance and stupidity than masculinity. democratisphere Dec 2017 #79

Demsrule86

(68,935 posts)
59. He is a monster by why tar all men with his evil? There are evil men and women in this world...
Fri Dec 29, 2017, 05:07 PM
Dec 2017

I don't believe in labeling.

Cryptoad

(8,254 posts)
52. why not?
Fri Dec 29, 2017, 02:55 PM
Dec 2017

com·rade

ˈkämˌrad,ˈkämrəd/
noun
noun: comrade; plural noun: comrades

a companion who shares one's activities or is a fellow member of an organization.
synonyms: companion, friend

TlalocW

(15,397 posts)
5. They needed a study to figure this out? Wall Street has known about it for days
Fri Dec 29, 2017, 11:53 AM
Dec 2017

Just recently there was some sort of mini-van commercial that while extolling its virtues tried to be funny by having the guy driving it run into one of his motorcycle-riding buddies at the gas station and trying to look cool and having that ruined by his wife who leans out the window to say hi to the motorcycle buddy and to ask her husband if his hands are chapped and if he needs to borrow some of her aloe-vera hand softener.

TlalocW

FSogol

(45,618 posts)
19. Actually, the motorcycle is the greener product when compared to a minivan
Fri Dec 29, 2017, 01:20 PM
Dec 2017

The humor is from the guy being emasculated, but riding the bike is the greener choice. The opposite of what the article purports.

 

7962

(11,841 posts)
22. Yes, the "mini van" has been lampooned for years. For me, its better than a truck.
Fri Dec 29, 2017, 01:24 PM
Dec 2017

All contents inside, sliding doors on either side for easy access to contents, rides better, buy a used one MUCH cheaper.
And notice the MANLY truck ads.

Pope George Ringo II

(1,896 posts)
29. Sliding doors?
Fri Dec 29, 2017, 01:35 PM
Dec 2017

"Why does your door do that?"

"Because sliding doors are the only intelligent way to put doors on a minivan."

 

LanternWaste

(37,748 posts)
46. "Not all insecure men!" cried the righteously indignant.
Fri Dec 29, 2017, 02:29 PM
Dec 2017

"Not all insecure men!" cried the righteously indignant while looking for any reason possible to be offended by the merely benign.

 

NCTraveler

(30,481 posts)
8. Hey ass hats.
Fri Dec 29, 2017, 11:58 AM
Dec 2017

If "manly" is your thing. How about fishing, hunting, climbing, etc. Do you want to preserve those "manly" activities for future "men"?

Saviolo

(3,288 posts)
10. Yes, Grist did some coverage on this article, too:
Fri Dec 29, 2017, 12:18 PM
Dec 2017

Link to their analysis here: http://grist.org/briefly/toxic-masculinity-is-probably-destroying-the-planet/

Toxic masculinity is probably destroying the planet. A recent article in Scientific American shed light on why some men aren’t embracing eco-friendly behaviors. It may have less to do with what they think about the environment, and more to do with gender roles.
After conducting a series of studies with more than 2,000 participants in the U.S. and China, researchers found a cognitive link between greenness and femininity. Basically, eco-friendly behaviors like shopping with a reusable grocery bag are perceived as more feminine, so men are less inclined to do them.

This could be part of the reason why women have done more to reduce waste and curb global carbon emissions than men.


WhiskeyGrinder

(22,567 posts)
61. How is this an attack?
Fri Dec 29, 2017, 05:13 PM
Dec 2017

If a behavior is identified across a subset, wouldn't it be useful to know it, so we can understand it better?

AtheistCrusader

(33,982 posts)
30. It's about studying populations. Not anecdotes.
Fri Dec 29, 2017, 01:38 PM
Dec 2017

Being around engineers and software developers all the time, my knee-jerk reaction is to reject this as bullshit. All the people I hang out with and work with, are deeply interested in conservation, for a variety of reasons including cost savings over time.

But I take a breath, and think.

This article isn't saying ALL MEN. It's a statistical correlation. It isn't saying your husband isn't dedicated to saving the environment. It's talking about a population average.

I constantly have to remind myself, I don't surround myself with the average kinda person, male or female. Please consider that as well, when reading these sorts of articles.

tymorial

(3,433 posts)
38. If some, many, average, a number of... men was used
Fri Dec 29, 2017, 02:02 PM
Dec 2017

Then perhaps you would be correct. It wasn't written that way. It wasn't posted that way. It generalizes for effect and is yet another condemnation of men in general. I am tired of it. I generally don't bother debating these points with the people that make these insulting generalizations because it is pointless.

If articles were written condemning the behavior of certain women but instead simply stated women there would be outrage and it would be justified. It's hypocrisy and I'm over it

 

bettyellen

(47,209 posts)
66. Its about a study, for Petes sake. So you know within it theyll discuss percentages and stats.
Fri Dec 29, 2017, 06:51 PM
Dec 2017

How can you learn anything new with this closed minded defensive attitude? It serves no one to react emotionally to academic studies.

Demsrule86

(68,935 posts)
81. I have to say, I consider this study pop psychology bullshit...it is not even
Sat Dec 30, 2017, 08:37 AM
Dec 2017

'real' psychology. or sociology..and they assume a great deal when making this claim that I dispute...if you start with a false premise, all else is flawed. How would you go about 'proving' their hypothesis assuming they even have one...I am as you might guess scientifically trained and worked in research for some years and in business...taught High School and some college courses as well. My hubs is an engineer and we moved quite a bit. You know this is a bullshit article and this publication has slipped over the years. Einstein used to publish there. I adore Einstein and with the exciting discoveries in Physics am sorry I didn't go that route sometimes; he wouldn't publish there now. I hate junk science where they breathlessly announce some new 'discovery' everyday...and it is junk science that is used to attack climate change and even evolution. This sort of thing causes a great deal of damage in my opinion...it also reduces the credibility of the scientific community as these folks muddy the water with their pseudo-science bullshit.

 

mythology

(9,527 posts)
34. An annecdote doesn't refute data
Fri Dec 29, 2017, 01:42 PM
Dec 2017

To quote Neil de Grasse Tyson, the great thing about science is that it's true whether you believe it or not.

Demsrule86

(68,935 posts)
80. you can't trust 'studies' like this. I would have to look at the Data closely and even then...
Sat Dec 30, 2017, 08:23 AM
Dec 2017

I am not sure my anecdote is that much worse than this study. I consider stuff coming out of this publication lately...junk science. I don't buy this article because it would be impossible to prove one way or the other to any accuracy.

NickB79

(19,311 posts)
71. Your husband sounds like a strong, secure man then
Fri Dec 29, 2017, 09:40 PM
Dec 2017

On the other hand, I work with a ton of men that fit this article to a T.

 

Tipperary

(6,930 posts)
15. Wow. My father was one of the first to recycle and always taught us to conserve water.
Fri Dec 29, 2017, 12:58 PM
Dec 2017

He was a big 6 foot plus guy. It would never have occurred to him to think that was “feminine” behavior. How utterly stupid.

 

Tipperary

(6,930 posts)
35. Ooh, so sorry if I somehow offended you. It is still stupid behavior.
Fri Dec 29, 2017, 01:43 PM
Dec 2017

Gosh thought this was a discussion board. I just wanted to add something from my own experience. I do hope your day improves!

AtheistCrusader

(33,982 posts)
36. Might be a communication issue.
Fri Dec 29, 2017, 01:44 PM
Dec 2017

"How utterly stupid'

Was this not in reference to the article/conclusions? It's a refrain that can be found in a couple other poster's comments in this thread, that the study must be wrong/dumb, etc, because anecdotes.

If that's not what you meant, then I withdraw the comment.

 

LanternWaste

(37,748 posts)
48. I'd pretend an objectively neutral response referencing math implied offense as well
Fri Dec 29, 2017, 02:35 PM
Dec 2017

I'd pretend an objectively neutral response referencing math implied offense as well if I had nothing of substance to ad.

I'd also fixate on my personal experience over that of science were my biases predisposed as such, regardless of any petulant allegation of a better day I'd ad to better cower behind passive behavior.

No doubt, you'll rationalize otherwise... which will be bemusing in and of itself.

I do however, like your minor variation on the "I have a right to my opinion!!!!" t-shirt.

Volaris

(10,285 posts)
49. Right?
Fri Dec 29, 2017, 02:38 PM
Dec 2017

Grown ass (read this as EMOTIONALLY MATURE) Men should be smart enough to understand the back - end math of solar panels...because only an absolute idiot would choose to pay an electric bill when one doesn't have to.

CousinIT

(9,304 posts)
20. "Mother" Earth - men who do not believe in environmental protection or Climate Change are typically
Fri Dec 29, 2017, 01:20 PM
Dec 2017

misogynist or at least sexist - they have no (or less) respect for women or anything considered female - including the Earth.

 

bettyellen

(47,209 posts)
82. Interesting idea that was explored in this trippy horror movie called Mother....
Sat Dec 30, 2017, 05:22 PM
Dec 2017

Sort of about the love hate relationship that men have with the nurturing and (literal) home making aspects of womanhood. Hard to explain. Disturbing stuff.

Nay

(12,051 posts)
21. I have no doubt that this study's findings are true, but I had to laugh out loud at
Fri Dec 29, 2017, 01:21 PM
Dec 2017

this sentence:

Ironically, although men are often considered to be less sensitive than women, they seem to be particularly sensitive when it comes to perceptions of their gender identity.

I have to believe that the writer was LOL himself/herself when writing this. Any woman who hasn't lived in a cave for her whole life knows that loads of men are totally sensitive to their own well being/self-esteem/gender identity issues, but almost unconscious to anyone else's feelings about the same issues - "eh, get over it, you're being too sensitive."

It's a big blind spot, for sure. And it's why the environment will continue to be trashed until we're up against the wall environmentally.

orleans

(34,130 posts)
27. interesting. short story:
Fri Dec 29, 2017, 01:33 PM
Dec 2017

went to my daughter's house on christmas.
my son-in-law balled up a couple big sheets of clean tin foil in the garbage can after they were draped over a cooking dish for a few minutes. when he opened the lid to the garbage i saw cardboard, plastic bottles, and tin cans inside.

"you know, you can recycle all of this, right?" i asked him. "why aren't you doing that?"

he shrugged and told me my daughter rinses out cans and sets them aside to recycle sometimes.

they both LIVED with me for a couple years! (my daughter grew up with me--she should completely know better. and he knows better too--i had him recycling for a couple years--something he had never done before)

i said, in effect: "hey--it's your deal now. i've done more than my share to help the environment. it's gonna have a bigger impact on you and your future kids then it is on me."

GulfCoast66

(11,949 posts)
39. I see it all the time
Fri Dec 29, 2017, 02:03 PM
Dec 2017

I work in a ‘manly’ field. Everyone drives trucks because of the nature of what we do, both at work and for recreation. Anytime someone buys a second car that is small and green they catch hell from their conservative coworkers. And if they get a hybrid then the rants about gov’t subsidies starts up.

It’s all about their insecurity of living up to some mythical manly image.

LudwigPastorius

(9,325 posts)
43. ...but, if I don't buy a two ton, diesel F-150000 with dual car crushing tires...
Fri Dec 29, 2017, 02:22 PM
Dec 2017

my wee wee will shrink.

The TV done told me.

NightWatcher

(39,343 posts)
44. Can we seriously put women in charge now?
Fri Dec 29, 2017, 02:24 PM
Dec 2017

No sarcasm here, we've given men more than a fair shake and it's time for a change.

I've got no problem playing a support role from now on.

Hekate

(91,206 posts)
51. 20-plus years ago in reading about "Eco-Feminism" there was a prescient essay warning against ...
Fri Dec 29, 2017, 02:50 PM
Dec 2017

...allowing Ecology to be segregated into the category of so-called "women's issues." Once that happens, the author pointed out, it becomes as easy to dismiss as childcare, children's health, women's health, women's work, women's pay (and by this time I was gritting my teeth) -- all the things that get shunted aside as not the problem of the men in power because they "belong" to women.

I was actively on the Goddess path at the time, and was interested in exploring the spiritual dimensions of many things I had long supported, such as ecology. I made a conscious decision to "think spiritually; act politically."

I thought we had made so much progress as a society -- sheesh, Nixon himself signed the EPA laws. Yet here we are in this season of backlash and regression, where all the shit we thought we had left behind or at least made socially unacceptable is exposed for all the world to see: racism, homophobia, misogyny, anti-Semitism, xenophobia, Nazism, and now (some) men's phallic fears of emasculation affecting their behavior when it comes to a healthy planet.

Backlash. Regression. Trump.

NickB79

(19,311 posts)
65. I work in a unionized factory. I get it, daily.
Fri Dec 29, 2017, 06:22 PM
Dec 2017

90% middle-aged men. Lots of pickups and Harley's in the parking lot. Daily talk about manly stuff like hunting, fishing, fixing things, how much fucking you did over the weekend from the wife or girlfriend (or both), etc.

After 10 years of driving a subcompact car getting 45 mpg (and now a small crossover that still gets 30+ mpg average), I STILL get shit weekly about my little girly car. How I'll never pick up chicks with it (doesn't matter I've been married a decade now).

Same goes for my love of gardening. That's a woman's hobby, they say. Doesn't matter that I also hunt, fish, and grew up on a farm driving heavy machinery since I was 13, or that I can bench my own weight in the gym without breaking a sweat. You try to talk to them about declining bee populations and prairie restorations, and their eyes glaze over.

And the fact I wanted, and had, a girl and never tried for a boy after because one child is better for the planet? Holy shit, they lose their minds. Then I throw in how we always play together, we hunt Pokemon together, we read to each other every night, etc, and I'm sure they haven't idea how to quantify me.

hunter

(38,363 posts)
68. Anybody who rides a bicycle can tell you about the guys with absurdly clean and huge pickup trucks.
Fri Dec 29, 2017, 08:27 PM
Dec 2017

No scratches on the bed.

crosinski

(413 posts)
69. Most men find it hard to be unmanly in front of other men.
Fri Dec 29, 2017, 08:53 PM
Dec 2017

I think it's sexy when men show their feminine side. Guess that's why my husband is a feminist.

 

cwydro

(51,308 posts)
83. I know, right?
Sat Dec 30, 2017, 05:27 PM
Dec 2017

None I know like that either.

Curious how the study would go in Germany and other European countries where recycling is the norm, if not required.

Duppers

(28,138 posts)
76. There's a male in this household who...
Sat Dec 30, 2017, 02:52 AM
Dec 2017

Just doesn't want to be bothered. Yes, he's physically kinda lazy (but certainly not mentally).

Another factor is that any behavior that differs from the norm embarrasses him, whereas I don't mind even making an ass of myself for a good cause. So, who are the bigger conformists, men or women? I guess it depends on the person.




KT2000

(20,621 posts)
77. Unmanly and elitist
Sat Dec 30, 2017, 04:02 AM
Dec 2017

Much of this can be placed at the feet of corporations. They have been using propaganda (PR) that tells men that environmental issues are feminine and also are products of the educated, better that thou crowd that wants to tell working people what to do. These divides have been fostered by PR firms for a long time. Gender and class divide.

Nevernose

(13,081 posts)
78. The irony!
Sat Dec 30, 2017, 04:50 AM
Dec 2017

The irony of insecure men being afraid of being perceived as insecure... I honestly just don’t understand it.

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