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Joe Trippi: Accusations against Roy Moore actually hindered Jones Campaign
The key to us having a chance was to detribalize the politics of the state. If Alabama was reacting to the tribal politics of our times, there was no way for us to win. And in a weird way, the allegations created tribalism again. You either believe the charges or you don't believe the charges. Suddenly, we're back into Republicans who don't believe the charges; it's the media out to get Roy Moore. He's able to start tribalizing the race. Trump begins coming in with him. And every time that happened, Roy Moore would open a lead.
https://www.vox.com/policy-and-politics/2017/12/26/16810116/doug-jones-alabama-polls-roy-moore
