AP, Fox News launch new exit polling project
By STEVEN SHEPARD 05/15/2018 10:00 AM EDT
The Associated Press unveiled a new project Tuesday to supplant traditional exit polling — beginning with the 2018 midterm elections.
AP VoteCast will combine traditional, probability-based polling with an online, opt-in survey of voters in targeted states. It will measure the preferences and opinions of those who have or will cast ballots in this year’s midterms, and also non-voters about why they chose not to turn out.
The project is being launched in conjunction with Fox News — with both news organizations abandoning the embattled model of in-person exit polling that has dominated election nights for decades.
“It’s sort of been a constant search to get the right approach and the right methodology to get the best results on Election Day,” said David Scott, AP’s deputy managing editor.
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https://www.politico.com/story/2018/05/15/associated-press-fox-polling-project-588600
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