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New data shows people actually increased their Facebook usage after the Cambridge Analytica scandal
The backlash that never happened: New data shows people actually increased their Facebook usage after the Cambridge Analytica scandal
Jake Kanter
• Facebook weathered the worst of the Cambridge Analytica data storm and actually increased usage, according to figures cited by Goldman Sachs.
• Deutsche Bank also found that Facebook's purge of 583 million fake accounts had "little to no impact on audience reach."
• It seems the #deleteFacebook backlash never really arrived.
• The data will give CEO Mark Zuckerberg confidence as he prepares for a crunch week, in which he will be grilled by top EU lawmakers.
...
Jake Kanter
• Facebook weathered the worst of the Cambridge Analytica data storm and actually increased usage, according to figures cited by Goldman Sachs.
• Deutsche Bank also found that Facebook's purge of 583 million fake accounts had "little to no impact on audience reach."
• It seems the #deleteFacebook backlash never really arrived.
• The data will give CEO Mark Zuckerberg confidence as he prepares for a crunch week, in which he will be grilled by top EU lawmakers.
...
More at link.
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