The one thing trump and the pubbies get right and use well - the infomercial approach.
Infomercials - the plague of late night TV - take a snake oil product and just grind it into the eyes and ears and minds of the insomniac viewers. The message is embedded - the products must work or else they won't be selling them. It is how all advertisement works (I remember when young my mom or dad saying "be sure to get XXX or YYY brand of toothpaste or bread or whatever - they say in TV that it is the best one" }
The repubs have been using this technique for a long time - Lee Atwater, Rove, back to Reagan I am sure - and trump is a master of it - that is why he is endlessly "campaigning" - he gets to throw out informercials - snake oil ads, repeated lines that are simply lies. The audiences lap it up and believe it. The media steps in and does more work for them by replaying it again and again.
If we on the left do anything wrong - we have long, convoluted messages. We think and hope that people will read, retain, understand, see through the bullshit. We use facts, logic, reason, science. But that approach is simply not as effective on humans as the rinse and repeat approach - the stupid tag lines.
Voila - the message becomes embedded to the fearful, the lost, the angry, the racist, the misogynist, etc - rinse, repeat.
End of the Fairness Doctrine, the Citizens United vote all play into this - the right wing noise machine saturation of snake oil that is helping to divide the country and hijack any remaining brain cells of the lost.
Problem is that we who don't buy the snake oil (I don't even listen to the "infomercials" - I've not watched TV in 10 years) - watch in horror as our country is hijacked by loonies.
How will this all end?
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