WTF is going on with Choice Hotels and their stupid Badda-Book-Badda-Boom ad campaign?

[hexola]

Absolutely - the dumbest ad campaign I have ever seen.

It aired for quite sometime - before I even realized what they were selling.

These ads are annoying and stupid...

But - starting last week - I started getting "Suggested Posts" in my FB that were ads for Choice Hotels with the same badda-book character.

I really never travel, I don't fly - and if I do - I'm not staying in a hotel - or having anything to do with the hospitality biz...

Not only do their ads suck - now they are targeting the wrong demographic!

But - is there something more sinister here? Are they intentionally annoying us?

Look at the feedback/comments on their facebook ads - EVERYBODY HATES THEIR ADS!!!

Not one single positive comment.

So what is happening here...?

This can't be just lame-ness...this is on purpose!!!

[LakeArenal]

1. Yes. But you remember it!!

That’s it.

[hexola]

3. To what end? - I'll remember to go to a different chain...

thats about it!

[Oneironaut]

8. Honestly, it makes me say, "If I see choicehotels as a search result, skip over it and choose

something else.”

[LakeArenal]

25. If you are ever on Cash Cab and you get a Red light

You might get the question : Name Five OnLine Hotel Bookers....
Then how you gonna feel?

(Just kidding).

[oberliner]

2. Based on this post, their advertising is working

[MineralMan]

4. And yet, here you are talking about Choice Hotels on

a site that is sort of a social media venue.

Are the ads annoying? You bet they are. Do people remember them? Absolutely. Do they use the name of the hotel chain when they complain on their social media venues? Of course.

So, social media ads appear for that chain, because that's what people are talking about.

It is a very successful ad campaign. As long as you remember and talk about the name of the hotel chain, it has succeeded.

Lowest Price Guaranteed! Badabook, badaboom!

Such is the world of advertising and marketing.

[0rganism]

27. yep apparently a very effective advertising campaign

i'm not a fan of ads or jingles, but i gotta give their marketing team some respect on this one -- quite clever. works as mnemonic device whether you like it or hate it.

[unitedwethrive]

39. I didn't realize they were for Choice hotels (which I don't think I've ever heard of) until now...

if someone had asked, I would have said booking.com

[tblue37]

45. Remember the ad for Head-On, which just repeated several times, "Head-On: apply directly to the

forehead. Head-On: apply directly to the forehead. Head-On: apply directly to the forehead. Head-On: apply directly to the forehead."

That was years ago, but it is still an earworm that plagues me sometimes! I bet a lot of people bought the product after that ad came out.

[Wounded Bear]

5. Yep, success...

I remember ad jingles from 50 years ago.

[JHB]

9. Two whole beef patties, special sauce, lettuce, cheese, pickles,...

...onions on a sesame-seed bunnnnnnnn.

I don't think I've been in a McDonalds in three decades, but I can roll that off the top of my head without even thinking. Same with BK and "have it your way". Ad jingles stick forever.

[treestar]

24. Exactly

So when they say it works what do they mean? I remember the ad. But I ain’t buying

[lpbk2713]

17. Atsa spicy meata ball.

That is the whole point.

[tblue37]

46. "I can't believe I ate the whole thing!"; "Where's the beef?" Some ad taglines are forever. nt

[MoonRiver]

6. I've never had a clue what they're talking about. VERY annoying.

[hexola]

7. They are NOT effective for promoting the BRAND

You literally have to force yourself to watch a whole commercial just to figure out what they are selling.

Maybe Xfinity is evesdropping on me - and hears me saying telling them to 'chut up!

[Different Drummer]

10. Not exactly the same, but...

I figure Choice may be targeting fans of The Sopranos and/or The Godfather with those commercials.

https://en.wikipedia.org/wiki/Bada_Bing

[hexola]

11. I doubt that - but yes - isn't the pitch man a bit of a stereotype?

Whats next Sambo?

[Different Drummer]

13. Agreed that he is something of a stereotype. n/t

[rickford66]

12. Trump once said he liked publicity, positive OR negative.

[Different Drummer]

14. It's been said that all publicity is good publicity as long as your name is spelled correctly. n/t

[Gidney N Cloyd]

15. This post is just going to make you more of a prime target.

[hexola]

16. And your reply will add you to the list too!

No doubt!

[Gidney N Cloyd]

19. Oh what the fuck, I'm on everybody's list.

[Kilgore]

18. Proof of a truly successful ad campaign is......

The fact you are talking, posting, discussing, and arguing about it.

Looks like ad money well spent to me.

[lame54]

20. I hate those ads because...

The arrogant asshole boss shoots down all suggestions from his employees
Why have the meetings in the first place

[katmondoo]

21. I hate that commercial, I try to change the channel as fast as I can

usually never fast enough. Another commercial I hate is Progressive Insurance. I would never buy their insurance since it shows their stupidity by making stupid commercials. How could I trust them?

[MineralMan]

31. Flo from Progressive...

I recently tweeted about Flo from Progressive, to make a point about marketing. I work in marketing these days, and tweet about it. So, not long after that tweet, Progressive ads started showing up in my Twitter feed. Why wouldn't they. I also tweeted about Jan from Toyota, another brand symbol that works very well. Sure enough, now i'm seeing Toyota ads.

Marketing is all about exposure, so any mention in a social media space attracts ads for products that were mentioned. That's the world we live in.

[ooky]

22. They are annoying, but not as annoying as those

PC Matic ads. My god, they established a new bar for corny.

[aikoaiko]

23. Bazinga!!

And now you’re advertising for them for free.

[MineralMan]

29. Funny, isn't it. And people who see ads on DU will now see

Choice Hotel ads, since the name is in a post title. Funny how that works. "Lowest Price - Guaranteed!" So, next time you need to book a stay, you'll remember that, too.

Marketing.

[UTUSN]

26. *THANK* you!1 They have annoyed me from Day1

[redstateblues]

28. Hate it

[madamesilverspurs]

30. Runner up is "Snickers" ,

with their ads that seem to suggest that consuming their product will make you stupid.

And don't get me started on Mr. Lookatmygiantcrossnecklace Pillowman…


.

[nmgaucho]

32. lol...

[3catwoman3]

33. The ad that sends me screaming for the mute button is the Febreeze...

...ad that talks about the downstairs bathroom "being my number #1 place to go #2."

#2??? Come on. What are we - 2 years old? I despise this ad, and wrote to tell them so. No reply

[wryter2000]

34. I always scream at the tv

"That doesn't mean anything."

[bearsfootball516]

35. And now every single person who has seen this thread is thinking about choice hotels.

You may hate it, but you've done exactly what they want. Without this thread, none of us would have any idea about it.

[Dream Girl]

36. It's all about brand awareness and breaking through the ad clutter. I'm sure these ads have

boosted their “top of mind brand awareness” in the budget hotel category. Now tha summer is almost over these ads will soon disappear.

[samnsara]

37. to tell you the truth i didnt even know what they were advertising....

...its SO annoying!

Now the Subaru commercials I can watch over and over again...

[Homer Wells]

38. HEAD ON

Apply directly to your forehead.

That one drove me freakin' CRAZY?!!!!!

[tblue37]

47. Ha! I posted about Head-On before I got this far in the replies. I even posted a video

of that darned commercial! (See post #45 above.)

[frogmarch]

40. What does badda book baddo boom

even mean? I mute the tv when any of those commercials come on. I hate them with the fire of a thousands suns. OK, not that much, but still.

Gaining ground fast on being my most hated tv ad is this Applebee's one. When the vocalist starts scream-singing, it really irritates me.

https://www.ispot.tv/ad/w_Z_/applebees-all-you-can-eat-romance-song-by-celine-dion

[jmowreader]

41. It's an alteration of "bada bing, bada boom"

https://en.wiktionary.org/wiki/bada_bing_bada_boom

"To express that a task was easily completed and simple to accomplish."

[frogmarch]

42. Wow!

It really means something?

Thanks!

I still hate those commercials, though.

[jmowreader]

44. They're not going away, though

The damn things are working: they're trying to get people to book through the Choice Hotels website instead of something like hotels.com or travelocity.com, and reservations through their own website (where they don't have to pay commission to a third-party website) are increasing faster than reservations through other methods.

https://www.mediapost.com/publications/article/315182/choice-hotels-expands-badda-book-badda-boom-eff.html

[RhodeIslandOne]

43. I guess I haven't paid enough attention

Don’t know that one.

The one that bothers my more is the freaking TIAA ad with people doing random shit like skydiving while “Apache” plays in the background. It’s been running for almost a year now on both MSNBC and a lot of sports programming so I see it constantly. No one should be that brazen about their financial future nowadays so I have no idea who they are targeting there.

[HipChick]

48. I would never stay at a Choice Hotel, but the gimmick works..