Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

SCantiGOP

(13,867 posts)
Fri Sep 7, 2018, 02:28 PM Sep 2018

"What was Nike thinking?"

That was the text of Trump's oft-maligned tweet this morning.
To give the 'businessman' a non-snarky answer, it was just reported that Nike's online sales jumped 31% after the news broke about the new ad campaign. So, maybe they were thinking about a money-making move that also fought against the climate of racism that is present in this society and endemic in this Administration.

And, while their stock price did drop about 3% when the story hit, it has since recovered much of that drop and is still trading near its two year high.

So, unlike you, maybe they were actually thinking.

19 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies

ProfessorGAC

(64,963 posts)
3. You Beat Me!
Fri Sep 7, 2018, 02:30 PM
Sep 2018

Was going to post the same. Do this and get extra free pub from PINO who is too stupid to know they played him.

HopeAgain

(4,407 posts)
4. I went out and bought a Nike shirt
Fri Sep 7, 2018, 02:31 PM
Sep 2018

Because of the new ad campaign. I had been an ardent follower of prior Nike boycotts related to labor issues, but the opportunity to piss off right-wingers by just wearing a logo was a temptation I just could not pass up.

haele

(12,645 posts)
6. Hey, once the Black Panther movie proved diversity is extremely profitable -
Fri Sep 7, 2018, 02:34 PM
Sep 2018

along with the massive non-American/non-white markets both local and global that are willing to buy products that show diversity and challenge conventional thinking, companies are beginning to realize it doesn't matter that much to their bottom line if they are careful to pander to racists and bigots anymore.

Haele

gratuitous

(82,849 posts)
8. Nike isn't capitulating to racists and Tea Baggers!
Fri Sep 7, 2018, 02:42 PM
Sep 2018

It looks like Nike doesn't think their opinions are anything to be concerned about, irrelevant. Will these Nazis stand for this? Will they just allow themselves to be ignored?

 

JCanete

(5,272 posts)
9. Nike knows what side to get on. I like the ad. I like that Kaepernick is getting corporate
Fri Sep 7, 2018, 02:46 PM
Sep 2018

support behind his stance, for the sake of visibility and sticking it to the fuckers who would have gotten off on burying him. The best news is that this represents Nike knowing who their customers are and sticking their finger in the wind and wanting to be on the right side of history... even get a little credit for it.

The bad news is, this was calculated business, and as has been reported, some Nike CEO just cut a million dollar check to the GOP in some state. Granted, that's an individual executive rather than the brand itself, but I don't like feeling like I'm being played for a buck. I rarely buy shoes, but yesterday i was considering buying a pair in support...but I'm torn.

Downtown Hound

(12,618 posts)
14. I haven't bought a pair of Nikes in almost 20 years
Fri Sep 7, 2018, 03:03 PM
Sep 2018

since I learned their shoes were made in sweatshops. But I might buy one now just to support them in this one act, before I go back to boycotting them again.

SCantiGOP

(13,867 posts)
15. Agree
Fri Sep 7, 2018, 03:12 PM
Sep 2018

They are not a socially responsible company with their overseas labor practices, but there is a component of social awareness - along with the profit motive - behind this move.
I have a nice all blue Nike golf shirt (no logos or writing except the swoosh on the sleeve) that I received or playing in a charity golf tournament. I am going to the South Carolina-Georgia game tomorrow and typically wear a garnet shirt to support the Gamecocks, but will wear the Nike shirt instead.
If I get any comments, I intend to say, "If you disagree with it, just ignore it the way Trump ignores the reason behind Kaepernick's protest."

Retrograde

(10,132 posts)
17. That it would sell shoes?
Fri Sep 7, 2018, 04:27 PM
Sep 2018

Why else would a giant corporation do anything? Gratest bizness man indeed (typo deliberate)

Dirty Socialist

(3,252 posts)
18. Yet those boycotting Nike are getting almost all the press
Fri Sep 7, 2018, 04:43 PM
Sep 2018

Only LeBron has been covered by the press as supporting Kaepernick and Nike.

Latest Discussions»General Discussion»"What was Nike thinking?"