I will give this to Donny Rotten. He understands the right wing brain.
Donny Rotten is an idiot in many ways, but he does understand the right wing brain and how to fire it up. First, these lizard brains operate entirely on FEAR. They fear people of color getting jobs and power and becoming the majority in this nation. They hug their guns because they fear invaders and that someone is going to take their guns away. They fear women getting some power. They fear people coming after white men. They are largely racist and sexist because of FEAR. I once had a right wing co-worker who used to talk about Muslims saying "They want to kills us." For them it is all about fear. They drink up lies and conspiracy theories. They also like SIMPLE language and very SIMPLE messaging. They also love "tough talk" and the "strict father" style of leader. They also admire someone who "Says what he thinks, everyone else be damned." They eat this shit like CANDY.
And if Donny Rotten shit in their mouths, they would call it ice cream.
I will say this though, we need every Democrat talking to our side's fears, first and foremost that Donny Rotten, Turtle McConnell, and the ReTHUGliCONS are "Coming after our Social Security, Medicare, and Medicaid."
And like Bernie, we also can't be afraid to go VERY TOUGH and call Donny Rotten a "Pathological Liar" at every turn. Also, hit the RePUKES HARD on their corruption, their attempts to kill healthcare, and their massive tax giveaway to the rich.