In nail-biter, PBR avoids alleged possible extinction after last-minute settlement with MillerCoors

[TexasTowelie]

The fate of Pabst Blue Ribbon was in the hands of a jury.

The classic lager - the cheap, light beer of choice among many hipsters and baby boomers alike - was at risk of disappearing from the shelves, the jury had been told. Wednesday marked the end of a nine-day trial involving a brewing contract dispute between Pabst and MillerCoors, one beer company versus a much bigger one, both steeped in more than a century of history.

The question was whether MillerCoors, which has been brewing PBR since 1999, would extend its brewing contract with Pabst to 2025. Pabst sued MillerCoors in 2016 after the brewer said it would be cutting ties with Pabst in 2020, the year the contract expires, as the Milwaukee Journal Sentinel reported. PBR's lawyers argued that MillerCoors's decision not to extend the contract was in bad faith, claiming its reasoning - that it no longer had the capacity to brew PBR into the next decade - was false and flawed. Likewise, MillerCoors claimed that PBR's fear of going out of business was simply exaggerated and not true either.

But just as the jury was busy deliberating Wednesday, the beer companies returned to court: They had reached a settlement agreement, they told the judge. And it involves keeping PBR alive.

Read more: https://www.dothaneagle.com/news/trending/in-nail-biter-pbr-avoids-alleged-possible-extinction-after-last/article_7dd7ddb5-9913-5788-be30-03f8c5896330.html

[Aristus]

1. All this pearl-clutching over shitty beer.

Micro-brew, guys!

There are, like, a million craft breweries in this country!

[TexasTowelie]

2. Speaking of which,

both Lone Star and Pearl are brewed in Texas under the PBR/MillierCoors agreement.

[Codeine]

3. The dirty secret of beer is that

most people really don’t like the taste of beer. That’s why just about everywhere you go the biggest-selling brands are fairly light lagers.

I used to run one of the premier craft beer stores in my area, but no matter how much craft we moved it was always a drop in the bucket compared to the amount of Bud Light and Tecate Light that we sold. The good beer was our reputation, but the cheap beer kept the lights on.

[OriginalGeek]

4. i know it's true

but it still makes me sad.

I love beer but I didn't always - I used think it was terrible but the only beer I had as a teen was Bud and Coors and Lone Star. I gave up on beer for a long time (for many reasons, not all of them taste) but then about 15 years ago a friend talked me into trying a craft beer. I don't even remember what it was but it was so different from everything else I had known I realized I had been missing out. Over the years I;ve found a ton of delicious beer and a few gallons of not so delicious but all of it better than Bud light lol.


I'll still drink a bud or a Lone Star (in fact I kinda wish they'd sell LS here so I could have cheap beer on occasion. I used to get Yuengling for my cheap beer thrills but then I read that the owner is a right winger and donates my beer money to RW causes so I quit buying it) but only if I realllly want a beer and there's nothing else. Usually I just go without or get a margarita.

[octoberlib]

5. Too bad. It tastes like crap.

[comradebillyboy]

6. Hipsters everywhere heave a collective sigh of relief.