The political rules I was taught many years ago

[Trump Must Go]

When I was a young man 45 years ago, I was a member of college young republicans. We were a very strong and active club which support Roger Stone when he ran for mid-west chairman. Stone taught us that in politics:
1- What may be is not important, what is important is what is perceived. Perception is all.
2- The action is not as important as what is spoken about the action.
3- Communicate thru emotion, not logic or reason.

As you may know, Stone first suggested Trump run for President and taught Trump everything he knows about politics.

[RDANGELO]

1. Those are very easy rules to follow for a sociopath like Trump,

but a good president means being a leader, which means telling the people the truth.

[keithbvadu2]

2. Cokie's Law states that it does not matter if it is true or not. It's out there.

Cokie's Law - about politics and media coverage...

Cokie's Law states that it does not matter if it is true or not. It's out there.

Cokie Roberts journalist, author, reporter

[AJT]

3. David Frum certainly knew all of those points while working for Republicans.

It's all about the "gut" for most people. Analysis takes valuable time and effort. It's not that people don't want to understand, but you need to get their attention. After you get their attention you have to tailor your speech to fit their needs or desires, and it has to be something they can remember. A 2 or 3 word catch phrase like " axis of evil" or " death tax", both developed by Frum, keeps issues and responses in people's minds. He also understands fear is the way to keep people motivated, fight or flight is survival mode.