Errors in Ads or Tweets aka
The Art of the Erroneous Conclusion
As much as the DU grammar and spelling police are feared and revered, there's something about grammar and spelling in advertising (or tweeting) that's often overlooked. It was intentional.
It is a common technique to use errors built into the design of an ad for the purpose of attracting attention. Trickery in advertising is a long standing, very effective technique. The use of agrammatical statements and misspelled words does not just call attention to the ad. It also sparks controversy which leads to expanded curiosity and widens the audience for the ad.
I recently attended a business marketing class that directly addressed this practice. The instructor gave a variety of examples of how to use language errors, spelling errors and a variety of incongruencies, to attract attention to ads.
So, keep pointing out those errors. Whether by design or not, the talk expands the reach of the message. Meanwhile also know, it's possible that you may be a pawn in a game you weren't meant to win and can never fix, because it was intentional.
Here are a few articles that address the phenomenon of the erroneous conclusion.
Enjoy.
♡ lmsp
~~~~~~~~~~~~~~~~~~~~
https://www.linkdex.com/en-us/inked/marketing-misdirection-why-brands-make-mistakes-on-purpose/
http://www.wheelofpersuasion.com/technique/perceptual-incongruence/
https://www.cbc.ca/news/canada/advertisers-attract-attention-with-grammatical-errors-1.2764884
https://mascola.com/insights/intentional-spelling-errors-in-advertising/
