Heidi Toffler, Unsung Force Behind Futurist Books, Dies at 89

[Eugene]

Source: New York Times

Heidi Toffler, Unsung Force Behind Futurist Books, Dies at 89

By Keith Schneider
Feb. 12, 2019

Heidi Toffler, a researcher and editor who for decades served an essential though anonymous collaborative role alongside her celebrated husband, Alvin Toffler, in producing global best-selling books about the consequences of rapid change, died on Feb. 6 at her home in Los Angeles. She was 89.

Toffler Associates, the couple’s consulting firm, announced her death.

Though she was the unrecognized half of one of their era’s most acclaimed husband-wife writing teams, Ms. Toffler spent years ignoring appeals from Mr. Toffler and her friends to take credit for her work publicly.

Their first book, “Future Shock” (1970), sold in the millions, was translated into dozens of languages and brought Mr. Toffler, who died in 2016, international fame.

The book concluded that the convergence of accelerating scientific advances, broad capital investment and new and far-reaching systems of mass communications was giving birth to a wholly new global society. It foresaw, among other things, the rise of personal computers, the internet, cable television and telecommuting.

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Read more: https://www.nytimes.com/2019/02/12/obituaries/heidi-toffler-dead.html

[notdarkyet]

1. I recognized her. Loved her and Alvin books. Thought they were very prophetic. Rip Heidi.

[BumRushDaShow]

2. I still have an original paperback of "Future Shock"

That was one of my mom's favorites back in the '70s.

One of the things that was also predicted was the ATM.

They had a sortof "sequel" book ("The Third Wave" ) that wasn't as good or dramatic because by the time it came out, we were already on the way there.

R.I.P.