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2020 campaign will inaugurate the next big thing: Streaming TV news
The HillA huge shift is coming to television news. Aimed at younger viewers, the change will first be felt in the 2020 campaign, and will grow along with its audience to dominate election coverage in years to come.
Live streaming internet services will reorder who watches news, how they watch it, and when.
Several weeks ago, NBC News launched its free streaming service, joining ABC and CBS among the major news players moving resources into live web-only programming. More will follow, as electronic journalism rushes to find new audiences.
To appreciate the motives driving this transition, understand first where TV news now resides. According to ratings data, the average viewer of CNN is 60 years old; on Fox and MSNBC, that viewer is 65. Similar demographics, grim over the long-term, apply to major network evening newscasts.
That means whole generations of audience are not even bothering with what many see as the most influential programs in news media. Where those people have gone is no mystery: A study recently published by the research firm eMarketer predicts that, this year, Americans for the first time ever will spend more hours on smartphones and tablets than watching traditional television.
Live streaming internet services will reorder who watches news, how they watch it, and when.
Several weeks ago, NBC News launched its free streaming service, joining ABC and CBS among the major news players moving resources into live web-only programming. More will follow, as electronic journalism rushes to find new audiences.
To appreciate the motives driving this transition, understand first where TV news now resides. According to ratings data, the average viewer of CNN is 60 years old; on Fox and MSNBC, that viewer is 65. Similar demographics, grim over the long-term, apply to major network evening newscasts.
That means whole generations of audience are not even bothering with what many see as the most influential programs in news media. Where those people have gone is no mystery: A study recently published by the research firm eMarketer predicts that, this year, Americans for the first time ever will spend more hours on smartphones and tablets than watching traditional television.
