Online Food, Bev Purchase Intent Grows 44% in Two Years: Nielsen

[Sherman A1]

Global consumers’ intent to buy food and beverages online increased 44 percent in two years, according to a new study from Nielsen, which finds more than one-quarter (26%) of global respondents reporting that they planned to purchase food and beverages via a device with Internet access in the next three to six months. Additionally, 61 percent of global respondents said they used the Internet for grocery shopping research.

“While non-consumer packaged goods (CPG) products such as clothing, books and consumer electronics report the highest penetration for digital shopping intentions, online influence for CPG products is clearly growing,” said John Burbank, president of Strategic Initiatives for Nielsen. “Marketers need to determine which consumers are embracing digital for their grocery shopping needs so they can focus on the right shoppers with the right digital strategies to improve consumers’ online experience.”

Nielsen’s survey finds that 61 percent of global respondents indicated using the Internet for grocery shopping research in the past month, such as checking prices or reading a consumer review. Forty-five percent used the Internet to get information about a grocery product, 43 percent searched for deals, 33 percent read a grocery retailer’s promotional circular/flyer, 33 percent looked for coupons, 26 percent browsed a manufacturer website, 18 percent provided feedback through social media and 11 percent used a digital shopping list.

“Online shopping delivers key attributes shoppers demand, such as convenience, value and choice,” said Burbank. “However, the Internet and more specifically e-commerce, will be successful to varying degrees of impact on consumer packaged goods depending on the product category. For these CPG categories, shoppers are more likely to adopt a multi-channel approach, where online shopping becomes a supplement to traditional brick-and-mortar retailing.”

Respondents from countries in Asia-Pacific said they used the Internet to conduct research (70%), compare prices (48%) and provide feedback through social media (26%). Latin American respondents were the most active deal seekers (64%) and manufacturer website browsers (41%) while more North Americans looked for coupons online (43%) than respondents in any other region.

More at link
http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id36122/online-food-bev-purchase-intent-grows-44-in-two-years-nielsen/

[SoCalDem]

1. I buy food online

Macadamia nuts from www.nutsonline.com
and quince jelly from www.Vermontcountrystore.com
and black jack & clove gum whenever someone has it

and the BEST


I order chocolate candy from these people...the best ever.....but only in the winter

http://crowncandykitchen.net/