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Fri Aug 30, 2019, 06:52 PM

Dior's fragrance ad draws criticism for featuring Native American tropes

The Sauvage video has been called ‘deeply offensive and racist’ and the fashion brand has removed it from social media

Dior is facing backlash for promoting its perfume line Sauvage with an advertisement featuring Native American imagery.

The fashion brand teased the ad, which stars actor Johnny Depp, on Twitter on Friday as “an authentic journey deep into the Native American soul in a sacred, founding and secular territory”. It has since deleted the tweet and all references to the campaign on social media.

An extended video promoting the $150 fragrance shows Depp walking amid the red rocks of south-western Utah, stacking rocks to mark his path, as a Native American fancy war dancer Canku One Star, a Rosebud Sioux member, performs on cliff and a young woman, portrayed by Canadian actor of First Nations descent Tanaya Beatty, follows Depp from a distance.

Depp also whips out a guitar and plays a famous riff by Shawnee guitarist Link Wray.

https://www.theguardian.com/fashion/2019/aug/30/diors-fragrance-ad-draws-criticism-for-featuring-native-american-tropes

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