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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsUday's (Donald Trump Jr) new book was inflated by RNC.
NYT
By Alexandra Alter and Nicholas Confessore
Nov. 21, 2019
When Donald Trump Jr.s new book Triggered appeared at the top of the New York Times best-seller list this month, a debate erupted over how and why it had claimed the No. 1 spot.
The book, a broad attack on his critics, Democrats and the news media, was published on Nov. 5. The following week, it topped the list. But some skeptics noted that Mr. Trump had gotten a boost from his fathers Twitter feed and from the Republican National Committee, which emailed supporters the day the book came out, asking them to purchase signed copies and touting it as the book the left doesnt want you to read.
Others noted a tiny dagger symbol that appeared next to the title on the list, indicating that bulk purchases of the book had boosted its ranking. (Of the 10 nonfiction hardcover titles currently on The Timess best-seller list, Triggered is the only one featuring that symbol.) Some of Mr. Trumps supporters pushed back on social media and anonymously to Fox News, saying that even without bulk sales, Triggered would still top the list.
We havent made a large bulk purchase, but are ordering copies to keep up with demand, Mike Reed, an R.N.C. spokesman, said two days after the fund-raising email promoting Triggered was sent. Each book is sold to an individual who supports the Republican Party.
But a financial disclosure form filed to the Federal Election Commission showed that the R.N.C. paid $94,800 to the bookseller chain Books-A-Million on Oct. 29, a week before the book went on sale. Disclosures filed by the R.N.C. indicate that the payment was for donor mementos.
When asked about the disclosure on Thursday, Mr. Reed confirmed that the money went toward Triggered orders, and added that the party committee made additional purchases in November. The book has been hugely popular, he said.
Asked about the discrepancy, since the committee previously said it was only ordering copies as supporters requested them, Mr. Reed said via email: We stand by our statement.
It is difficult to know for sure how many copies of Mr. Trumps book were sold through bulk orders, whether to the R.N.C. or other groups. The Times does not disclose the methodology behind its best-seller lists, and the dagger symbol only indicates that at least some bookstores reported bulk sales.
According to NPD BookScan, which tracks print book sales, Triggered has sold more than 115,000 copies as of Nov. 16. Patsy S. Jones, the vice president of marketing for Hachette Book Group Nashville, which published Triggered through its imprint Center Street, said that the publisher hasnt sold in bulk to the R.N.C. and that the company isnt aware of any third-party purchases.
According to a report last month by The Independent Florida Alligator, a student newspaper of the University of Florida, a fund-raising consultant working for the R.N.C. and President Trumps re-election campaign also helped arrange a paid speaking engagement on campus in early October for Donald Trump Jr. (The consultant told The Alligator that she had been helping the presidents son in a personal capacity.)
The R.N.C. said that it has raised more than $500,000 from sales of the book, which the younger Mr. Trump has been promoting through a nationwide book tour, with stops at Books-A-Million, Barnes & Noble stores and the Trump International Hotel. In the 287-page book, which bears the subtitle How the Left Thrives on Hate and Wants to Silence Us, he rails against Democrats, saying that their goal was to make my father and me cower in a corner, curl up in a ball, and die.
Triggered is one of several books by conservatives to land on the best-seller lists recently, along with the Fox & Friends co-host Brian Kilmeades book Sam Houston and the Alamo Avengers and Nikki Haleys With All Due Respect.
underpants
(182,632 posts)I didn't know Books-a-Million was still going.
usaf-vet
(6,165 posts)How many warehouses still have pallets of these books.
All to create the illusion that the books have a wide readership.
calimary
(81,127 posts)His first book was a bulk buy. Put him on the bestseller list, too.
And if you tuned into the TV show he had back then, you might have noticed where all those books found a home: they were the backdrop on the set. The whole stage behind him was lined with stacks of his books. They literally formed a wall.
JYep st think - build the wall was a slogan under false pretenses even back then. Even before trump.
JHB
(37,157 posts)It's all part of the "Wingnut Welfare" system to ensure conservative propagandists saturate the "marketplace of ideas".
NurseJackie
(42,862 posts)Farmer-Rick
(10,140 posts)You can not trust an organization whose primary job it is to make money. If they take huge bribes, they make huge profits. If they accept stolen funds they make money. If they rig a count for a huge lump sum payment they make a profit. Never trust an organization whose number one priority is to make a profit. Lying and cheating is built into the business plan.
Rating books is just a side hustle.
struggle4progress
(118,236 posts)dalton99a
(81,406 posts)YOHABLO
(7,358 posts)kimbutgar
(21,060 posts)And in surplus. But I never see Thom Hartman books and rarely any left leaning titles.