This is a Lizard Brain election. This is my conclusion after reading Rick Wilson's book.

[EveHammond13]

Fact-checking - useless. Only hardens the crazed views of the trumpers.

Appeals to fairness - useless.

Expecting the media to sort it out - useless.

Expecting GOP not to go to the very bottom of the trough, EVERY TIME. ALL THE TIME. - useless. THEY WILL. Including with Deep Fakes of Dem Candidate saying the N word, etc. Expect this. They will do it. and Russia will help.


This battle will be waged at the Lizard Brain level of voters. Not the rational, thinking, high-brain level voters are capable of in normal times.

Which dictates a very very different approach. AND IMPORTANTLY - that approach is NOT just for this election. It is an approach for EVERY election from now on. For a very long time.

[Thomas Hurt]

1. fascist selective populism

Get out the vote.

[Jade Fox]

2. It's war...

We are now in a war. And we can't afford to be nice.

These thoughts came to me earlier today.

[EveHammond13]

4. to put it mildly

[The Velveteen Ocelot]

3. Political choices are always more emotional than rational.

That goes for all of us. You may think your choice is based entirely on cold logic but it isn't. It's based on how the candidate makes you feel, and, possibly to an even greater extent, how opposition to that candidate makes you feel. However, you should be able to make a rational argument for your emotional choice, and that's where the MAGAts fail.

[OnDoutside]

5. I don't think that's particularly what he's saying. It's more that this is a referendum on Trump,

and he lays out the strategy for doing so, in not only taking the fight to Trump, concentrating on the key 15 States, but giving a 600 page policy position on healthcare that is going to take away private healthcare, will have moderates running a mile. You get nothing for winning the popular vote, and shooting yourself in the foot when people WANT to vote against Trump, isn't a winner either.

[EveHammond13]

7. it's my take on the fact that a radical shift in mindset is immediately needed

[OnDoutside]

11. Definitely, there needs to be a radical shift in mindset alright. The one good thing is that Rick

and the other Never Trumpers have set up the Lincoln project, to do the nasty stuff Dems might be a little squeamish about.

[EveHammond13]

8. this election is not going to turn on policy papers, that's for sure

[renate]

6. well, yes, except NORMAL people are repelled by Lizard Brain thinking, so it'll have to be targeted

But I totally agree that all the things you mentioned would be useless in trying to sway any Trump voters, that's for sure. Whereas ultimately trivial stuff like the video of Trump faffing about during the National Anthem yesterday might convince a Trump voter who's on the fence.

[Corgigal]

9. I just finished it today too.

My take away, the base plus.

So, I will keep my emotions in check, no purity statements, and allow our candidate to say what they need to say in that one state.

Base, plus. Got to win this damn thing.

[Warpy]

10. Did you see Rick Wilson on Real Time/Overtime last week?

It starts at 2:44. I hope he's telling the truth and if he is, we don't have to turn into Republicans to win.

https://lincolnproject.us/

[Quixote1818]

12. Lizard brain is too advanced for them. More like amoeba brain level. nt