Reality check: Obama won bc of 1) skilled data-driven targeted ads and 2) outstanding field org.

[EveHammond13]

Not charisma. Not policy.

That is how elections are going to be won. In the digital space with micro-targeting. Massive digitals ads. And a hell of a field organization.

Read Rick Wilson's book.

[Ferrets are Cool]

1. I disagree, but I don't have a degree in political science. nt

[tman]

2. That's all well and good but

the message has to be wrapped in a charismatic package.

Personality counts for ALOT in politics.

[lkinwi]

4. I definitely agree.

There needs to be some excitement.

[ancianita]

3. And Obama did not win New Hampshire.

[NewJeffCT]

5. The only one I've heard using micro-targeting this time

has been Bloomberg over a year ago developing micro-targeting systems with some silicon valley types to counteract Parscale & Cambridge Analytica