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EveHammond13

(2,855 posts)
Tue Feb 11, 2020, 04:54 PM Feb 2020

Reality check: Obama won bc of 1) skilled data-driven targeted ads and 2) outstanding field org.

Not charisma. Not policy.

That is how elections are going to be won. In the digital space with micro-targeting. Massive digitals ads. And a hell of a field organization.

Read Rick Wilson's book.

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Reality check: Obama won bc of 1) skilled data-driven targeted ads and 2) outstanding field org. (Original Post) EveHammond13 Feb 2020 OP
I disagree, but I don't have a degree in political science. nt Ferrets are Cool Feb 2020 #1
That's all well and good but tman Feb 2020 #2
I definitely agree. lkinwi Feb 2020 #4
And Obama did not win New Hampshire. ancianita Feb 2020 #3
The only one I've heard using micro-targeting this time NewJeffCT Feb 2020 #5

tman

(983 posts)
2. That's all well and good but
Tue Feb 11, 2020, 05:10 PM
Feb 2020

the message has to be wrapped in a charismatic package.

Personality counts for ALOT in politics.



NewJeffCT

(56,828 posts)
5. The only one I've heard using micro-targeting this time
Tue Feb 11, 2020, 05:46 PM
Feb 2020

has been Bloomberg over a year ago developing micro-targeting systems with some silicon valley types to counteract Parscale & Cambridge Analytica

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