Rick Wilson warns: Fly by your instruments (your DATA) not the seat of your pants

[EveHammond13]

Data = win.

Pants = crash.

GOP will try to goad Dems into running their campaigns based on ideology, based on targeting California and California-type voters.

There is no other way to run a winning campaign other than DATA. What does the DATA TELL YOU?

POLLING AND SOCIAL MEDIA ANALYTICS - TARGET AND SEGMENT MESSAGING WITH GRANULAR POWER. Be practical. Run the ads that WIN - not the ads that make you feel good about your deepest wishes. DATA TOOLS AND ADS ARE CALIBRATED TO MOVE VOTERS. This may be somewhat or a lot different from what you would say to your "base."

GOP wants Dems to go with comfortable soft targets --- not the real hard but winnable targets like Wisconsin.


Messaging is not a monolith. Regardless of what trump says in public, he runs every shade of ad that exists all over Facebook. He targets voters almost 1 by 1.

[in2herbs]

1. Troll the trump --- that's what every D candidate should do! nt

[EveHammond13]

2. "once you start punching the bully never stop" - Rick Wilson

[MFGsunny]

3. Please and thank you, do share link to source material. n/t

[EveHammond13]

4. it's the book -- Running Against the Devil

[MFGsunny]

5. Thank you so much. n/t