General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCorporate garbage-speak.
The few corporate jobs I've had over the years invariably drove me crazy. The inescapable pressure to conform to a particular corporate culture is relentless, even when disguised in employee-friendly language.
The change of "Personnel" to "Human Resources" is one of my oldest pet peeves. When did that actually happen, anyway? In the '80's? It seemed that, all of a sudden, every Personnel Department in the country became "Human Resources." In our capitalistic society, resources exist to be exploited. I'll bet that makes you feel valued as an employee!
At present, I work for a corporate entity that's all in for employee-lulling gobbledygook. (They bought out the small company I had been working for, which really was family-like and employee friendly.) The Personnel Department is called "Talent and Culture," and "transparency and accountability" are major objectives. The latter part is mostly for lower-level employees, of course, who are assigned "tasks" via an app, must enter the time it took to complete said tasks (in addition to the usual timeclock punches), and must mark them completed. Many of these also require a photo attached, showing the completed task. It doesn't improve the quality of the work, the skill or efficiency of workers and their methods, or anything else; it just adds another layer of poorly cloaked surveillance and control.
I realize that the larger any organization gets, the more structure it needs to function effectively, and that's not unreasonable. A lot of the stuff now, however, is just bullshit elevated to an absurd level of CYA, self-aggrandizement, and exploitation, masquerading as some kind of New-Agey, noble purpose; all the while, though, it's nothing but a manufactured veneer to hide their fakery. I hate it the same way I hated the stupidly awful, everyone-must-cheer, rah-rah "pep rallies" we were forced to attend every morning at one job I suffered through (briefly, thank goodness).
This article lays it all out. An excellent read.
Why do corporations speak the way they do?
Hermit-The-Prog
(33,342 posts)silverweb
(16,402 posts)A very good point.
handmade34
(22,756 posts)and unfortunately Republicans have been pretty astute in using them ...just ask Frank Luntz...
https://www.provokemedia.com/latest/article/prsummit-in-business-as-in-politics-words-matter
Pollster Frank Luntz tells communicators why they must focus on 'ordinary people'.
Luntz gave the GOP a huge advantage in messaging that Democrats have been very slow to catch up with. Words matter, and how words are delivered and to whom they're delivered matters. The focus is on "ordinary people" (i.e., less educated, working class people) because they're less likely to look deeper, behind the superficial meanings of words meant to deceive.
htuttle
(23,738 posts)I work in higher ed (university level) and can verify that garbage language has infected our administrative 'resources' as well.
silverweb
(16,402 posts)Newest Reality
(12,712 posts)That's newspeak in overdrive. While Orwell foresaw the narrowing down and control of language as a tool to fashion and limit the mindset of the masses, this seems to add odd levels of unnecessary obscurity.
The pace of change and interjection of new terms can also yield the Orwell effect simply increasing the exemplification and until more employees have less of an idea of what they are really talking about or wasting time with redundant language.
Things are getting a bit hyper. Plain, simple language would be optical, thank you. The rest is fun and show and, most likely a form of manipulation.
We'll all have to concept loop this in the granny lane and let it trigger some more granular thought gates while we multiplex meatspace and hypertrace a few new digital lanes. I have a somatic space challenge to underscore and the temporal flux is delimiting my transpersonal track, but a few nutritional interstitial balancing stops and impediment yield will be humanely optimized.
silverweb
(16,402 posts)And well stated. My company even came out during the past year with two -- two! -- lists, entitled "Nomenclature Changes," that mandated new terms for existing functions, positions, departments, etc., and they were as just stupid and redundant as you can imagine.
Your last paragraph says it all!
Newest Reality
(12,712 posts)That is bad. This has interesting sociological implications.
My sympathies for your having to endure that. It looks like a top down language game if it is that prevalent. One wonders if this will continue and for how long. It might get rather messy. Oh, the algorithms and androids will fix that when they replace those positions.
Oh and, ++Good. At least choco rations are up and the war with Eastasia is going well.
silverweb
(16,402 posts)For one thing, I'll be retiring within the year and ditching the corporate bullshit game completely. Can't wait!
Awesome ++Good about the choco rations going up, of course, but still find the war with Eastasia disheartening.
Don't tell anyone I said that last bit!
Newest Reality
(12,712 posts)First off, you are not starting out with that mess and are able to see through it and getting out, well, that's a liberation.
Ah, as long as they don't take me to Room 101 and subject me to my deepest fears, your secret is safe with me. Otherwise, I will probably "rat" on you, (what a pun) like everyone else does when they break me and get me to love Big Trumper and admit that 2+2=whatever they want it to.
Happy Hoosier
(7,306 posts)silverweb
(16,402 posts)I agree 100%.