Land O'Lakes quietly gets rid of iconic Indian maiden mascot

[WhiskeyGrinder]

https://minnesotareformer.com/2020/04/15/land-olakes-quietly-gets-rid-of-iconic-indian-maiden/

For nearly a century, the Land O’Lakes Indian maiden has kneeled by the side of a blue lake holding out an offering of a 4-stick box of butter.

No more. The Minnesota-based farmer cooperative has redesigned its packaging to focus on celebrating farmers ahead of its 100th anniversary next year.

“We need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” President and CEO Beth Ford said in a statement in February.

The new packaging looks much like the old packaging — blue lake, green pine trees, yellow horizon — just minus Mia, the name of the Indian maiden.

About time.

[WhiskeyGrinder]

2. The article references it. It's shitty and I'm annoyed you shared that video.

[marble falls]

4. And decades old. I saw it first in the 60's. I get their need to this, but its a little late.

[jberryhill]

5. Pep Boys auto supply used to have these match packs

As one might imagine, by strategically making holes in the cover of the match pack wide enough for several matches to stick through the cover, a much more impressive three-dimensional effect could be obtained.

[MagickMuffin]

7. We actually had real statues of the Boys here in Tarrant County

I believe I took their picture years ago.

[jberryhill]

9. With or without the, uh, protuberances?

[marble falls]

10. Manny, Moe and Jack. And paper matchbook covers ...

In '85 I showed my Mormon wife the Land o' Lakes gag she told me I took too much pleasure in ruining her naivety.

[WhiskeyGrinder]

6. Better late than never. I do wish the company were more transparent/chatty about how

and why it made the change.

[jberryhill]

8. They are probably primarily interested in selling butter

My guess is that they would rather just sell butter.

[marble falls]

11. The dairy equivelent of thr 'Prime Imperative'. They maybe remember the froofra over the ...

quarter moon and thirteen stars on Ivory Snow.

[Sneederbunk]

3. Uncle Ben and Aunt Jemima live on.