Land O'Lakes removes American Indian illustration from its packaging

[left-of-center2012]

Land O'Lakes bids farewell to the American Indian woman's illustration that adorned its packaging since 1928. The image of a non-specific American Indian with a feather in her hair kneeling will be replaced by ... lands and lakes, with the phrase "Farmer-Owned" above the brandmark and "Since 1921" below.

North Dakota Rep. Ruth Buffalo said of the previous Land O'Lakes logo went "hand-in-hand with human and sex trafficking of our women and girls ... by depicting Native women as sex objects," per The Grand Forks Tribune. Land O'Lakes joins a growing group of organizations and schools that have opted to drop American Indian mascots or symbols.

"As Land O'Lakes looks toward our 100th anniversary, we've recognized we need packaging that reflects the foundation and heart of our company culture – and nothing does that better than our farmer-owners whose milk is used to produce Land O'Lakes' dairy products," said Beth Ford, president and CEO of Land O’Lakes, in a statement.

In 2005, the American Psychological Association called for the immediate retirement of all American Indian mascots, symbols, images and personalities by schools, colleges, universities, athletic teams and organizations. The organization based its position 15 years ago on the body of social science literature that shows the harmful effects of racial stereotyping and inaccurate racial portrayals.





https://www.usatoday.com/story/money/food/2020/04/16/land-olakes-removes-american-indian/5148330002/

[lark]

1. Much better.

Still like Kerry Gold better, though.

[madaboutharry]

2. I have always purchased Land O Lakes.

They make an excellent product. The new packaging is now out. I have long wondered what was taking them so long to retire the image.

[hlthe2b]

3. Good thing. But the new logo is really boring. Maybe include some people in a canoe?

[ret5hd]

4. Maybe birchbark?

I kid, I kid!

[DBoon]

15. How about a piece of toast with a melting dab of butter?

right in the middle...

[Igel]

17. And the gluten-sensitive?

What about during Passover? I mean, the cultural insensitivity.

[lapfog_1]

5. If you fold the packaging just right

Something I learned in like 7th grade a million years ago.

I know, not politically correct... but back in the day...

[consider_this]

12. oh boy!

I clearly recall that risqué origami exercise.

[FoxNewsSucks]

14. HAHAHA

First thing I think of every time I see Land o Lakes.

I'll have to save one last package for posterity. Even though I generally get Kerry Gold

[kskiska]

19. I remember that one.

Learned it as a teenager from teenage grocery store stocker friends in the dairy dept.

[Codeine]

20. The end of a kneeboob era. nt

[WhiskeyGrinder]

24. It was shitty "back in the day," too.

[sl8]

6. I'd like see the bird that donated the red, white, and blue feathers. n/t

[WhiskeyGrinder]

7. Good.

[KayF]

8. wait for right wingers to start burning their butter

or melting it.

[Bernardo de La Paz]

18. The snowflakes are already "melting"

What do the natives have to bitch about? They dont pay taxes, own free land and dont pay taxes on earnings on casinos.
I swear the white man were the guys who actually lost that war. Trail of tears my ass. They were tears of laughter..
13 posted on 4/16/2020 by max americana (Fired ONE libtard at work at every election since 2008 because I enjoy them crying)

“Land O’Lakes President and CEO Beth Ford “
That is all you need to know. Another woke, emotional female.
35 posted on 4/16/2020 by setter

I haven’t bought any LOL since their lesbian CEO went politically correct. I only buy Challenge and that expensive stuff from Ireland.
68 posted on 4/16/2020 by P-Marlowe

Oh yeah, and buttery males.

[jmowreader]

26. I really want to know where "Max Americana" works

I want to buy his company, fire his ass in front of his entire remaining staff, and replace him with...I don't know, how many triggers can we hit on this guy with one hire?

[Grokenstein]

9. (sits back and waits for idiots to crap their pants over this)

"The removal of this thing I never gave a single damn about before in my life is suddenly a violation of my rights!"

[Ohiogal]

10. You are so right Grokenstein

That’s exactly the way they roll.

[Tom Rinaldo]

11. This is a good thing

I enjoyed the throw back style art of the original logo as a classic art form, not the specific content necessarily, but the style. If it had been a figure of Danial Boon or Lady Liberty instead I would miss it just the same. But it is the right move to make.

[left-of-center2012]

13. Now, how about the Washington Redskins football team?

[CTyankee]

22. I'm surprised they haven't changed it...Dartmouth had to change its' mascot at Ivy League

football games...it was awful, some guy in make up and "Indian" costume would come out on the field doing a war whoop. Really bad and embarrassing.

[BusyBeingBest]

16. I guess it's time. I like that they kept the same spirit of

the packaging. I appreciate vintage/nostalgic logos and advertising. Edit to add: I tried Kerrygold because they were out of LandOLakes butter at WalMart--I can't really taste the difference, not sure why people rave over it.

[Sneederbunk]

21. What do Native Americans think about the removal?

[Beringia]

23. For Native Americans who have long criticized the use of Indian mascots, the change is a welcome one

“It’s a great move,” said Adrienne Keene, a professor at Brown University, author of the popular Native Appropriations blog and citizen of the Cherokee Nation. “It makes me really happy to think that there’s now going to be an entire generation of folks that are growing up without having to see that every time they walk in the grocery store.”


https://minnesotareformer.com/2020/04/15/land-olakes-quietly-gets-rid-of-iconic-indian-maiden/

[SledDriver]

25. No butter is that smooth