Joe Biden MUST use social media or he could lose

[Cyrano]

Trump and his gangsters are masters at exploiting people through social media. Biden must get into gear on this right now. Losing to Trump is unthinkable.

This is from a NY Times op-ed by David Axelrod and David Plouffe, Obama's campaign managers and two experts who know how to win.

For Mr. Biden, the challenge is to transform a campaign that lagged behind many of his Democratic competitors during the primary in its use of digital media and timely, state-of-the-art communications techniques. While television remains a potent force, YouTube, Facebook, Twitter, Instagram, Snapchat and TikTok are all essential in a Covid-19 world in which candidate travel and voter contact will be severely limited. In many respects, they are the campaign, not an important part of it.

As much as Mr. Trump personally revels in television exposure, his campaign has been digital first from the start. Team Trump knows where and how voters get their information and tests a tremendous amount of content to find the winning material their targets will consume and share. Mr. Trump’s surrogates are a relentless presence on social media and his massive digital following dwarfs Mr. Biden’s by a factor of 15 to one.

So what should the Biden campaign do? Here are some suggestions.
Act like an insurgent, not an incumbent.

snip

For better or worse, the first Twitter president is a master at using social media to frame the daily debate and news coverage. Mr. Trump’s flair for the outrageous helps drive that attention. In contrast, Mr. Biden’s temperance and decorum are relative strengths. But civility isn’t particularly well-suited to social media.

Still, with creative and timely interventions, Mr. Biden can turn the tables on Mr. Trump. To do this, the challenger needs to behave more like an insurgent, building the capacity to wield facts, humor and mockery at lightning speed in those surreal moments of opportunity that Mr. Trump regularly provides. (Simple example: a Biden video, fired off in real time: “This is a cup of Lysol. It is poison. Please do not drink it.”)

https://www.nytimes.com/2020/05/04/opinion/axelrod-plouffe-joe-biden.html

[Wounded Bear]

1. True that! nt

[frazzled]

2. I've watched a number of his virtual town halls

And they were surprisingly very good, and informative. Good format, good guests, good audience questions and discussions.

Twitter? I couldn't care less. This back and forth of humor, mockery, and barbs is what I want to see STOPPED in the presidential milieu.
End the Twitter banter! It's just a distraction.

[Marrah_Goodman]

3. He needs to hire an army of social media experts and "influencers"

Most younger people do not watch the news or commercials. But they do spend a huge amount of time on social media. Just my two cents.

[BusyBeingBest]

4. Biden's a known quantity. He's been around forever.

He's old. These facts have both positive and negative aspects. Drumming up social media excitement over him is perhaps not going to be a thing. People will vote for him regardless, because they are simply tired of Donnie Dipshit.