outrage over this Volkswagen ad.. "massive white hand pushing black man away from" new car

[Demovictory9]

Link to tweet

Germany's Volkswagen has pulled a social media ad for a new car and apologized after an outcry over its racist overtones. The 10-second spot posted on Instagram and Twitter shows a massive white hand pushing a black man away from beside a new yellow Volkswagen Golf parked on the street, then moving him to an open doorway and flicking him inside a French cafe. Commentators on social media also noted that as the German-language slogan "Der Neue Golf" ("The New Golf&quot fades into view, the jumble of letters can be read as a racial slur (the n-word in German, per the Telegraph) for a brief moment. And the cafe's name is Petit Colon, which in French literally means the "Little Colonist."

Volkswagen addressed the outrage on Instagram, reports the Telegraph, writing that the "origin of the people depicted is irrelevant" and that the company was against "all forms of racism, xenophobia, and discrimination. ... As you can imagine, we are surprised and shocked that our Instagram story could be so misunderstood." Volkswagen told the AP on Wednesday that the video had been pulled and that "we can understand the outrage and anger." It continued, "Without question: The video is inappropriate and tasteless. We will clarify how something like this could happen, and there will be consequences." (VW had a similar ad issue in 2013.)

https://www.newser.com/story/291171/a-10-second-volkswagen-ad-spurs-outrage.html?utm_source=part&utm_medium=uol&utm_campaign=rss_world_img_b

[jberryhill]

1. This description misses the most eyebrow raising feature of the commercial

Watch the hand just prior to the person being flicked into the doorway.

Pretty clear.

[crickets]

8. Yep. There it is. nt

[Aristus]

2. A while back, VW's slogan, regarding gas mileage, was

"From Berlin To Warsaw On One Tank."

Monumentally tone-deaf, that one...

[qwlauren35]

3. What was the point of the ad?

I don't get it.

[irisblue]

4. Oh Boy,.

And when I see other countries racism, it still is damn bad.

[captain queeg]

5. Just seems stupid, but I know advertising is a science and no doubt it's meaningful in Germany.

[Kitchari]

6. Holy Crap

that is reprehensible

[ironflange]

7. Jeez, WTF were they thinking?

[Igel]

9. I assume there's some pun involving "golf"

but I don't see it.

[jberryhill]

11. The video clip starts in the middle

So, whether it started as some kind of video game or something, who knows?

[cally]

10. My jaw dropped

I thought I couldn’t be shocked but I was. Same company that lied about gas mileage. NEVER BUY A VOLKSWAGEN!!