Band-Aid Adding New Brown And Black Skin Tones (what took them so long?)

[Dennis Donovan]

https://boston.cbslocal.com/2020/06/12/band-aid-new-colors-skin-tone-black-brown-johnson-and-johnson/

June 12, 2020 at 7:05 amFiled Under:Band-Aid, Black Lives Matter, johnson and johnson

NEW YORK (CBS) – The Band-Aid brand is diversifying its color palette.

Parent company Johnson and Johnson says it will be rolling out new Band-Aids in various skin tones.

For years advocates have pushed for more diversity from the brand, which says the new product is intended to be a stand in solidarity with the Black Lives Matter movement. In an Instagram post making the announcement, the company also said it will be making a donation to Black Lives Matter.



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Good for them but, really, they could've done this a long time ago

[Sherman A1]

1. One has to ask

Not only in this particular case, but in the recent flurry of corporate, entertainment and other aspects of our society, just why the devil did this take so very, very long for the friggin’ light bulb to go off in your brain?

[SheltieLover]

4. I have wondered for decades too

Mind boggling, but I am very glad they are changing these policies!!!

[dewsgirl]

2. K and R

[Alacritous Crier]

3. ...

(what took them so long?)

You don't think it was the racism?

[Dennis Donovan]

7. Given they've done numerous things to the original, including cartoon characters...

...yes. Definitely the racism.

[uponit7771]

24. Apethy

[pansypoo53219]

5. underwear companies, your turn. bras.

this always made me pissed. band aids well past time.

[Tipperary]

13. Huh?

Bras come in every color. Have for years.

[pansypoo53219]

17. the ones i get do not come in browns. but i want cheaper ones.

black does not count.

[Tipperary]

20. I buy cheap athletic bras. I have them in brown, black, blue, red, tan, purple. Even a rainbow one.

I am white, but I do not have any white ones for whatever reason. When I do buy white underclothing, I do so for tie die purposes.

At any rate, a white bra in no way looks like a white person’s skin...not that I have noticed.

[pansypoo53219]

25. white bras get dingy. i also dyed my white cotton bras but i also demand front close.

[Coleman]

6. $$$$

Build a brand, where your name becomes synonymous for a wound dressing. Have one color. It is bought by everybody regardless of shade of skin.

Now, do the right thing. But increase production costs. More POC will not by Band-Aid because it now has a matching color. They were buying it before, so no increase in sales. Or at most very little increase in sales.

[Mariana]

21. They might be hoping to get people to switch from other brands.

It is not bought by everybody. There are several brands of adhesive bandage strips available. Most of them are much less expensive than Band-Aid, but are just as good.

[doc03]

8. Being what is called white I never thought of

that. Nobody is actually white, red, yellow or black. My skin turns darker in summer than many people called black. But I don't get harassed by cops. A friend of mine works for 911 he actually got a call from a women wanting 3 black guys arrested for walking down her street. He asked if they were causing any problem she said they don't belong here.

[Hortensis]

9. No kidding. I knew they weren't leading, though,

so went and found this. Tru-Colour ( "Diversity in Healing" ) developed bandages for everyone, though in 2013, and (just looked) Band-Aids were invented in 1920. (!) Better 100 years late than never.

Link to tweet

“When I saw the brown bandage, it was just beautiful,” Apollon said. “I felt a tad ridiculous feeling that way, but it really just felt like I belonged, like I was welcomed, like I was valued. ... Apollon said he felt a sense of “sadness that I had never seen that kind of bandage on my body as a kid,” he added.” ...

Tru-Colour Bandages was founded in 2013 by Toby Meisenheimer, who is white, after he was unable to find a bandage that matched his adopted African American son’s skin tone.

https://www.nbcnews.com/news/nbcblk/black-man-s-reaction-matching-skin-tone-bandage-strikes-chord-n998671

[pansypoo53219]

18. that pic is awesome. if they are fabric, i may get not white in solidarity. tho, the tan ones i use

are not 'white'.

[Hortensis]

19. :) Like choosing among the chocolate flavors at Ben and Jerry's.

Have fun. Their old flesh tone is so boring. I know I'd never paint my walls that.

[KewlKat]

10. long over due!

[Hugin]

11. They're gonna need an orange tone...

or there's sure to be a tweetstorm about it.

[ananda]

12. But is it just a bandaid?

Sorry, couldn't help it.

[Hugin]

14. It's just another bandaid...

You are forgiven.

Seriously, tho... I'm not sure I've ever seen someone the original pink color would blend to. I'm somewhere between the 2nd - 3rd tones shown.

It's a nice thought. Good of Bandaid to step up to diversity.

[Hugin]

15. If they seriously want to make a statement. Bandaid should only produce the darkest tone...

for a couple of years.

Can you imagine the ensuing caterwauling from the formerly supremos?

[SharonClark]

16. Love that idea and they can still call it 'flesh tone'.

BTW - I'm a pinkish mottled person and none of the colors match my skin tone either.

[Totally Tunsie]

22. CRAYOLA has done the same!

https://www.crayola.com/worldcolors

[herding cats]

26. These are truly good.

I want to be able to color with the littles in my life and ask them, oh, should we color their skin this tone? It's so beautiful, isn't it?"

This one helps create inclusiveness at the youngest of formative ages.

[smirkymonkey]

23. I'm glad they did this, but it should have been done a loooong time ago.

Finally, some people are waking up.

[KentuckyWoman]

27. Long past due.

I am pasty and I know how annoyed I feel with a dark bandaid sticking out and 80 questions. Dark skinned people have the opposite trouble in addition to the whole idiocy of every damn thing catering to whites ... as if dark skin is not of any value. The absense of affirmation in the mundane things speaks volumes. I don't know how that feels. Thankfully, but I can still see it is wrong.

Ace bandages .. you are next....