Setting aside racists and sociopaths, the next big predictor is cultural. People very often are imbued with the belief systems of their parents, their peers, and their community. Young minds can be influenced by negative or harsh treatment for lack of conformity to the cultural belief system -- especially when politics are intermixed with religion. Add to that the confirmation bias of decades of programming from rightwing talk radio & Fox News, what you get are tens of millions of voters enraged at Democrats and liberals who they believe are trying to tear down everything they hold sacred -- God and country.
People caught up in all that will seldom if ever be able to admit they've been conned and that nearly every political belief they hold is based on a mountain of lies. They can't admit it to themselves, and they certainly won't confess it to others. Perhaps if their life brings them to live in other environments or other countries and make friends who have a very different and more reality based wordlview they can change, but most people never leave their bubble.
Growing up on the far southwest side of Chicago, I can tell you that racism was very prevalent in my working class neighborhood. My family was an exception, with parents and an elderly aunt who were very progressive. The N-word in our non-religious household was a sin. One morning in April 1968 I came downstairs to find my aunt sobbing. She had just heard that MLK was assassinated. When I went to school that day there was an air of celebration on the playground. The parents of my peers were happy "they finally got" the N*****!
Another prevalent attitude aside from racism is greed, or at least the argument that people who work hard for their money shouldn't have their taxes going to support a bunch of lazy good for nothings who'd rather be on the public dole than go find a job. I got mine, now you go get yours. They believe Democrats perpetuate dependency on government programs to win elections.
But why are men more likely than women to still support Hair Twitler? Well, I think the fairer sex truly is (in general) more fair, sensitive, and kind. Also, this POtuS is a serial adulterer and a sexual predator who has openly degraded women based on their appearance and an offensive vindictive bully. Human beings who have experienced motherhood tend to frown upon such things, whereas men are more likely to respond more positively to macho bravado from a blowhard who says out loud what they think.
Anyway, that's my thoughts on the topic of this thread.
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