The North Face becomes the first major company to boycott Facebook

[Yo_Mama_Been_Loggin]

as the calls for advertisers to walk out of the platform in July intensify

The North Face has become the first major brand to boycott Facebook on the heels of mounting pressure from civil rights organizations over the platform's content moderation policies and handling of hate speech in the aftermath of George Floyd's death.

In a tweet saying "We're in. We're Out.", the clothing company announced Friday it would stop buying Facebook ads in the US in solidarity with organizations including the NAACP, the Anti-Defamation League, and Sleeping Giants.

"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit," Steve Lesnard, The North Face's global VP of marketing, said in a statement.

A company spokesman said that it was halting all US paid advertising with Facebook, effective June 19, until stricter policies are put in place to stop racist, violent, and hateful content and misinformation from circulating on the platform.

https://www.msn.com/en-us/news/technology/were-in-were-out-the-north-face-becomes-the-first-major-company-to-boycott-facebook-as-the-calls-for-advertisers-to-walk-out-of-the-platform-in-july-intensify/ar-BB15J74T?li=BBnb7Kz

[Zoonart]

1. Good for NORTH FACE

they make quality products and they are praiseworthy for being in the vanguard of this movement.

[Srkdqltr]

2. Never saw an add from them

[Skittles]

3. so?

[soothsayer]

5. Hits 'em where they live

Right in the wallet

[Srkdqltr]

18. Just saying.

[Skittles]

19. me too

[Blue_true]

8. Their products get sold in sporting goods stores a lot.

In the 90s and early 2000s, I wore a ton of their stuff. The quality was very good. I stopped buying, but will restart now, the action is both moral and brave.

Facebook has to pay a price for turning a blind eye to rampart hate being spewed on it's platform.

[Skittles]

4. time to stop enriching that facist platform

ENOUGH ALREADY

[Tipperary]

10. This.

+1000

[Blue_true]

6. The company was once a Romney client.

I saw him wear it's stuff when he was running against President Obama.

It is good to see them taking this moral action. I will start buying their clothing and accessories products again, the quality is pretty solid.

[tman]

7. I hope this gains momentum.

[Tipperary]

9. You will not see any duers boycott fb though, other than those of us never on.

Easier to forgo a chicken sandwich than getting “likes’ on a post.

[Skittles]

11. oh don't you know?

there's NO other way to......"keep up with friends and family"

[Tipperary]

12. Yes, and "i run my business through facebook."

I just find it amusing that the ones frequently calling for restaurant boycotts or whatever the boycott du jour is seem to never include facebook for some odd reason...Zuckerberg must love our du friends.

[Skittles]

13. oh don't even get me started

too late.....like when a friend is in need and bypasses his horde of facebook "friends" and calls ME for help

[msongs]

17. what popular on line forum for democrats runs ads for republicans did u say? nt

[handmade34]

14. got this response after I emailed to thank them

Thank you for contacting The North Face.

We are experience a larger than normal email volume. We will respond to your email within 48-72 hours... Never Stop Exploring!

Sincerely,
The North Face Customer Service

[IrishEyes]

15. Good for them. I will have to go to their website.

I need some hiking boots and exercise clothes.

[cstanleytech]

16. US paid ads? Does that means they will still have overseas ones?

[Wawannabe]

20. Kickin this. July 2020 story.

In light of Tim Cook/FB story.
Gonna be kickin up a few more boycott posts too.

Time for people to REALLY EXAMINE their use of (and support for) Zuckerberg and FaceBook.

Really. Examine it! If you boycott Goya and use FB. Examine use/support of FB.

If you boycott Publix and use FB. Examine use and support of FB.

If you boycott... and use FB...