Progressive group unleashes first wave of ads in online voter registration effort
he progressive group Acronym is launching its first wave of digital ads this week as part of an $11 million online voter registration and turnout effort ahead of the November elections.
The quarter-million-dollar buy includes several dozen digital ads on Facebook, Snapchat and Instagram, targeting young people of color in eight key battleground states: Arizona, Florida, Georgia, Michigan, North Carolina, Pennsylvania, Texas and Wisconsin.
The online push comes as in-person voter registration has taken a major hit amid the coronavirus pandemic. A study published earlier this month by the nonpartisan Center for Election Innovation and Research found that, in 13 states, voter registration decreased sharply in April 2020 compared to April 2016.
Tatenda Musapatike, the senior director of campaigns at Acronym, said the coronavirus pandemic and accompanying stay-at-home orders and social distancing measures have forced progressives to “rethink the way we’re reaching and registering new voters online.”
“We can’t wait for in-person organizing efforts to resume, we need to expand the electorate using every tool in our toolbox,” Musapatike said. “And for us, that means platforms like Snapchat and Instagram where young people and people of color spend much of their time.”
https://thehill.com/homenews/campaign/504323-progressive-group-unleashes-first-wave-of-ads-in-online-voter-registration
