Democratic ad makers think they've discovered Trump's soft spot
Donald Trump wasn’t halfway through his speech in Tulsa, Okla., and Democratic ad makers in Washington and New York were already cutting footage for an air raid on the slumping president.
They didn’t focus on the president’s curious monologue about his difficulties descending a ramp or drinking water at West Point, the small crowd size of the Tulsa event or even his use of the racist term “kung flu.” Instead, the ads zeroed in on Trump’s admission that he urged officials to “slow the [coronavirus] testing down.”
It’s a reflection of a growing consensus among Democrats about what kind of hits on Trump are most likely to persuade swing voters — and which ones won’t. As in 2016, ad makers are focusing on Trump’s character. But unlike four years ago, they are no longer focusing on his character in isolation — rather they are pouring tens of millions of dollars into ads yoking his behavior to substantive policy issues surrounding the coronavirus, the economy and the civil unrest since the death of George Floyd.
“You can’t chase the Trump clown car,” said Bradley Beychok, president of the progressive group American Bridge. “Him drinking water and throwing a glass is goofy and may make for a good meme, but it doesn’t matter in the scheme of things … What people care about is this outbreak.”
https://www.msn.com/en-us/news/politics/democratic-ad-makers-think-theyve-discovered-trumps-soft-spot/ar-BB16f88a?li=BBnb7Kz
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