Progressive group launches $2M pro-Biden ad buy targeting young voters
NextGen America, a progressive group aimed at mobilizing young voters, is spending $2 million on the launch of four new digital ads promoting presumptive Democratic presidential candidate Joe Biden as a progressive candidate.
NextGen is launching the ads Thursday and they will run through August. The group said it will run the 30-second ads on platforms frequented by young potential voters, including Facebook, Instagram, YouTube, VeVo and Hulu.
The ads aim to make young voters enthusiastic about voting for the former vice president in the fall, NextGen America Executive Director Ben Wessel told The Hill Wednesday.
“We know that young people don't actually know a ton about Joe Biden, even though he's been in politics for 50 years,” Wessel said. “The goal of these ads are to show that the policy platform he’s putting forward is very progressive and in line with what young people want to have happen in the next presidency, and that Biden is getting advice from experts and activists from within the progressive movement.
https://thehill.com/homenews/campaign/507550-progressive-group-launches-2m-pro-biden-ad-buy-targeting-young-voters
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