Mary Trump's memoir sells 950,000 on first day, setting a record for publisher -950,000 copies

[riversedge]

Mary Trump’s memoir sells 950,000 on first day, setting a record for publisher
Mary L. Trump's "Too Much and Never Enough" sold 950,000 copies by the end of its first day of release.

By Christie D’Zurilla Staff Writer
July 16, 2020 9:14 AM

Looks like a lot of people want to read about the president’s psychological back story. “Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man” by Mary L. Trump has set a first-day sales record for Simon & Schuster, the publisher announced Thursday.

The memoir about life in the Trump family and its effects on the psyche of the current commander in chief sold 950,000 copies through Tuesday, the book’s first day of sales, the publisher said in a release. That includes presale orders of all formats.

“‘Too Much and Never Enough’ has entered the national conversation in a way that few books ever do, becoming a cultural phenomenon and must-read for anyone seeking to understand the singular family dynamic that produced the most powerful man in the world today. It is at once a revealing psychological portrait and a work of historic importance,” Simon & Schuster chief executive Jonathan Karp said in a statement.

Presale and first-day sales numbers are higher now than ever before — and more important to a book’s trajectory, akin to opening-weekend box-office numbers for movies. Online pre-orders have become an essential element of publishers’ sales plans.

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Previous big sellers for S&S include

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[Cha]

1. Simon and Schuster is Happy and so is Mary L.. maybe

not so much #TreasonoustrumpGestapo&Beans

[ashredux]

2. I await my delivery...

[captain queeg]

3. Mary Trump for president

I’m kidding obviously, but wouldn’t it be great for the idiot orange to see some bumper stickers or billboards saying it. His grifting offspring seem to seriously consider a possibility of a trump dynasty, so it would hit them in a way that no sane person would even take seriously.

[empedocles]

4. That should blow away the usual carping, backbiting, undercuts, that

went after the Bolton book. Bolton 'only' sold 780,000 in the first week - it is influential, with receipts.

[North Shore Chicago]

5. Pre ordered mine

2 weeks ago. Initially said it would arrive today, but now it has been pushed back to Aug 1 or so. That told me right then and there, people were wanting a copy.

[tanyev]

6. Bigly! Yuge! Tremendous!