Walmart, McDonalds, and Geico are the latest companies to reportedly pull advertising from Facebook

[Yo_Mama_Been_Loggin]

Facebook's advertiser woes are growing as a mounting boycott of the platform stretches into its second month — and a new report shows that even more major advertisers than previously thought have quietly paused business with the tech giant since early July.

Dozens of companies paused ads on Facebook last month, with many touting their decision to pull out amid calls to boycott the tech giant. Civil rights activists first started pressuring advertisers to take a stand against Facebook for its policies on hate speech and handling of President Trump's posts in the wake of George Floyd's death.

But some major advertisers have also pulled ads with little fanfare. Walmart, McDonald's, Geico, Allstate, Kellogg's, Kohl's, Dell, Peloton, and Ikea all paused ads on Facebook since early July, according to a new report from Media Matters citing industry data and people familiar with the actions.

The paused ads could have already cost Facebook millions. Walmart spent $145 million on Facebook ads in 2019, according to digital tracking firm Pathmatics. Combined, the nine companies spent $335 million on Facebook ads last year, according to a Media Matters estimate.

https://www.yahoo.com/news/walmart-mcdonalds-geico-latest-companies-145232589.html

[Nevilledog]

1. Good

[Mike 03]

2. Wow.

Zuckerberg can say this matters little, but it's going to hurt.

These major companies will exist long after Trump and the Russian trolls are history. Zuck needs to think about that.