TX-22: DCCC rolls out first-ever Hindi and Chinese language video ads in Texas
WASHINGTON — The Democratic Congressional Campaign Committee (DCCC) rolled out a slew of ads Tuesday morning in several districts across Texas — including the Committee’s first-ever Hindi and Chinese language video advertisements in the state’s 22nd congressional district.
The DCCC’s ads in TX-22 (English, Hindi, Chinese) are aimed at boosting Democratic hopeful Sri Preston Kulkarni, who is set to face Fort Bend County Sheriff Troy Nehls (R) in the fall. Kulkarni has been campaigning in multiple South Asian languages since his 2018 bid in the battleground district, according to the Texas Tribune’s Meena Venkataramanan, and the former diplomat came within 14,000 votes of defeating retiring Rep. Pete Olson (R). In his second run for the seat, Kulkarni is upping his voter outreach to 21 different languages.
With a little more than 100 days to go before Election Day, the ads will be the first of many as the DCCC prepares to communicate to Asian American and Pacific Islander voters more aggressively through in-language paid and ethnic media, AAPI media adviser Darwin Pham tells The Yappie.
The DCCC, which is charged with electing Democrats to the House, seeks to shore up AAPI support in key suburban districts — areas that are increasingly diverse and that have come to define the Texas and expanding House battlefield.
The organization began focus group research with AAPI communities back in January followed by a larger nationwide poll across key battleground districts with large AAPI populations as part of the larger Cycle of Engagement program — which includes field staff dedicated to AAPI outreach.
https://medium.com/yappie/dccc-rolls-out-first-ever-hindi-and-chinese-language-video-ads-in-texas-5ca423de7c2b
= new reply since forum marked as read
