Hawks, Warriors and Clippers announce 'Voters Win' competition
ATLANTA – The Atlanta Hawks have partnered with the Golden State Warriors, Los Angeles Clippers, the ‘I am a voter.’ platform and the Good Trouble campaign to launch the ‘Voters Win’ campaign competition. The Hawks, Warriors, and Clippers will go head-to-head to get the most fans to make a pledge to vote using the platform. ‘I am a voter.’ is a nonpartisan movement that aims to create a cultural shift around voting and civic engagement by unifying around the central truth: our democracy works best when we all participate. The Good Trouble campaign, launched by Participant, Magnolia Pictures and Color Farm Media, encourages the public to support voting rights.
Similar to an 82-game NBA regular season, the competition will take place over the remaining 82 days prior to Election Day. The contest will be broken into four quarters, with updated results of the competition revealed at the end of each quarter, demonstrating which fans have made the most pledges to vote. The last quarter of the ‘Voters Win’ competition will end on Election Day, November 3, 2020.
The competition will mirror an NBA game and feature four quarters, allowing one winner at the end of each. At the end of each quarter, the team that collects the most pledges from fans will receive the John Lewis: Good Trouble Trophy in honor of the civil rights icon who fought for voters rights and served in the United States House Representatives for Georgia’s fifth congressional district from 1987 until his death this past July. The Good Trouble campaign is tied to the documentary, JOHN LEWIS: GOOD TROUBLE, which tells the story of Congressman Lewis’ life. The last quarter of the ‘Voters Win’ competition will end on Election Day, Nov. 3, 2020.
“The Voters Win competition is a fun way to encourage fans to use their voices and exercise their right to vote. It’s incredibly important that every member of our community, that is of age, is registered to vote and with 82 days left until the general election, the time is now to make sure you are ready for November,” said Hawks and State Farm Arena CEO Steve Koonin.
https://www.nba.com/article/2020/08/13/hawks-clippers-and-warriors-launch-voters-win-campaign
