Progressive Group To Spend $35 Million More Targeting Democratic Base Voters

[BeckyDem]

Way to Win hopes to expand the electorate by turning out liberal voters who sometimes stay home.

By Daniel Marans

The progressive group Way to Win announced Wednesday that it is spending an additional $35 million to mobilize liberal voters in battleground states behind Democrats up and down the ballot in November.

The new funding adds to a $50-million investment that Way to Win unveiled in September 2019, bringing the group’s total spending this election to $85 million.

What distinguishes Way to Win from more traditional Democratic players is its focus on identifying, organizing and turning out what it calls “base” voters who agree with core Democratic Party ideals but may be less likely to vote on a regular basis.

While the party’s national leaders continue to focus on courting moderate “swing” voters in predominantly white industrial states, Way to Win’s “high potential” voters ― including young people, people of color and white liberals ― are more concentrated in the Sun Belt.

“The resources are really mobilized behind the goal of expanding the electorate, bringing that fraction of the nearly 100 million people that are estimated to have stayed home in 2016 out to vote in very critical emergent battlegrounds,” said Tory Gavito, the president and co-founder of Way to Win.

https://www.huffpost.com/entry/progressive-group-way-to-win-targets-democratic-base-35-million-dollars_n_5f73d8cdc5b66377b27a18b3?ncid=engmodushpmg00000004

[lapucelle]

1. The base turned out for Biden during the primaries and it will turn out for Biden

in the general. The group should focus its efforts on independents and those who who vote third party or who need to be “inspired” to show up and perform the most fundamental of civic duties