As Local News Dies, a Pay-for-Play Network Rises in Its Place
A nationwide operation of 1,300 local sites publishes coverage that is ordered up by Republican groups and corporate P.R. firms.
By Davey Alba and Jack Nicas
Oct. 18, 2020
Maine Business Daily is part of a fast-growing network of nearly 1,300 websites that aim to fill a void left by vanishing local newspapers across the country. Yet the network, now in all 50 states, is built not on traditional journalism but on propaganda ordered up by dozens of conservative think tanks, political operatives, corporate executives and public-relations professionals, a Times investigation found.
The sites appear as ordinary local-news outlets, with names like Des Moines Sun, Ann Arbor Times and Empire State Today. They employ simple layouts and articles about local politics, community happenings and sometimes national issues, much like any local newspaper.
But behind the scenes, many of the stories are directed by political groups and corporate P.R. firms to promote a Republican candidate or a company, or to smear their rivals.
The network is largely overseen by Brian Timpone, a TV reporter turned internet entrepreneur who has sought to capitalize on the decline of local news organizations for nearly two decades. He has built the network with the help of several others, including a Texas brand-management consultant and a conservative Chicago radio personality.
https://www.nytimes.com/2020/10/18/technology/timpone-local-news-metric-media.html
