CEO emails 10 million customers to tell them to vote for Biden

[CatWoman]

Expensify CEO David Barrett emailed the company's 10 million customers on Thursday with an unusual pitch: Vote for Biden, he urged them, or risk damaging the nation's democracy. The email has been met with both support and condemnation, with critics calling it "political propaganda" and a misuse of customer emails.

Barrett told CBS MoneyWatch that his company sent the email to its 10 million customers on Thursday because it's "trying to do what we can to support and defend democracy against voter suppression." Barrett founded Expensify in 2008 to make it easier to file expenses.

Barrett's message comes as companies increasingly are finding themselves in the crosshairs over political issues, whether intentional or not. Goodyear drew the ire of President Trump in August for what he claimed was the company's ban of hats bearing his campaign phrase "Make America Great Again," or MAGA. Goodyear said it banned all political messages, not just Mr. Trump's.

At the same time, consumers are increasingly motivated to buy from companies that align with their personal beliefs.

Expensify's email was an extension of the company's work on social issues such as Black Lives Matter and anti-hunger initiatives, Barrett told CBS. He added that he and his staff had discussed how to get involved in the November 3 election, and a majority of staff voted in favor of sending the email to their customers.

https://www.cbsnews.com/news/expensify-david-barrett-emails-customers-vote-biden/?ftag=CNM-00-10aab6a&linkId=102741776&fbclid=IwAR1YArZfYhjS--ZnOxLFYb81Es6YAsa_6KzgIAQ5jtbjJJnYK753z8AVWws

[Claustrum]

1. While I commend what the CEO and the company do, I personal think it's stupid to bring politics into

the workplace or your business. Social issues are fine but pushing either party candidate is crossing the line.

[soothsayer]

2. Desperate times I suppose

[babylonsister]

5. I'm glad he did. It's that important. Maybe others will find their voice. nt

[Flaleftist]

9. This is not a normal election. I might agree if it was 2008.

Trump is a wannabe dictator and I support all measures to make him lose.

[mopinko]

3. i invest my values.

i get good returns.

[jrthin]

4. I think this is a good thing. Let me know

where you stand. I have little power w/the exception of where I spend my money. I would loathe to spend and support a company whose goal is to undermine the things I value, like social justice and a woman's right to choose. For example, no matter how good a "My Pillow" is, and it's not, I would never buy his pillow and add money to his coffers so that he has more power to suppress me.

[Budi]

6. I get emails all the time from some company soliciting something that improves their bottom line

So Biden will improve Expensify's bottom line too I guess.

A risk? Maybe.
Though Lending their business name as an endorsement to Biden & gaining respect as a socially & politically aware business, when the current President poses a danger to the survival of their own clients livlihood or the businesses they manage, is definately a benefit of the decision they boldly chose to make.

They chose well, as I see it.
💙👍

[Catcar]

7. Beautiful!

[Hoyt]

8. Appreciate someone willing to risk wrath of ignorant white wing customers.

[klook]

10. Great.

I have no need for their product, but I'm glad for the support for the Biden campaign. Sure, it'll piss off some of their customers. And attract others.

PC Magazine review:
https://www.pcmag.com/reviews/expensify