'It's daunting': Democrats crushing House Republicans on the airwaves

[UpInArms]

“At this point, it’s pretty clear there’s going to be losses. The question is just how many, and if Republicans can keep it in the mid-to-high single digits,” said Ken Spain, a GOP strategist and former communications director for House Republicans' campaign arm. “The money and the momentum is so significantly one-sided.”
Even after picking up 40 seats last cycle, House Democrats are positioned to add more, thanks to Donald Trump's unpopularity in the suburbs. And while the president declared in last week's debate that the GOP would reclaim the lower chamber, few strategists in his party agree. House Republicans are saddled with an unfavorable environment and facing extraordinarily well-financed opponents.

Democratic candidates have spent at least twice as much as Republican candidates on TV in nearly four dozen districts, according to data from Advertising Analytics, a media tracking firm. That edge is particularly noticeable in open seats. In southeast Iowa, Democrat Rita Hart has spent nine times more on TV than her GOP opponent. On the South Shore of Long Island, Democrat Jackie Gordon has spent $1.7 million on ads, while Republican Andrew Garbarino has spent less than $100,000. And in suburban Houston, Democrat Sri Kulkarni has aired $2.7 million worth of ads, six times more than his Republican rival.

The discrepancy has forced outside groups to take on a huge role in Republican campaigns, an inefficient answer in part because candidates purchase air time at much cheaper rates than super PACs.

Congressional Leadership Fund, House Republicans' main outside group, has borne the brunt of this work and will have spent at least $140 million by the end of the cycle. It is airing $4.7 million in ads in the Houston market to aid Kulkarni’s opponent, Fort Bend County Sheriff Troy Nehls.

https://www.politico.com/news/2020/10/26/democrats-crushing-house-republicans-ads-432577

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